{"id":2533,"date":"2013-11-07T09:03:59","date_gmt":"2013-11-07T09:03:59","guid":{"rendered":"https:\/\/mm-lab.jp\/?p=2533"},"modified":"2019-12-24T03:12:28","modified_gmt":"2019-12-24T03:12:28","slug":"%e3%80%8ckpi%e3%80%8d%e3%81%ae%e7%94%9f%e3%81%bf%e3%81%ae%e8%a6%aa%e3%81%af%e8%aa%b0%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/mm-lab.jp\/article\/1296\/","title":{"rendered":"\u300cKPI\u300d\u306e\u751f\u307f\u306e\u89aa\u306f\u8ab0\u304b\uff1f"},"content":{"rendered":"<div class=\"note clearfix\">\n<p>\u3010\u6587\u8cac\u3011 \u677e\u672c\u3000\u5065\u592a\u90ce<br \/>\n\u30a2\u30c9\u30a8\u30d3\u30b9\u958b\u767a\u30e6\u30cb\u30c3\u30c8\u6240\u5c5e \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c8\u30ea\u30c3\u30af\u30b9\u7814\u7a76\u6240\u51c6\u6559\u6388\uff08\u81ea\u79f0\uff09<\/p>\n<\/div>\n<p><strong>\u300c\u30e2\u30fc\u30c4\u30a1\u30eb\u30c8\u306e\u8a00\u8449\u3092\u77e5\u3063\u3066\u308b\u304b\uff1f\u66f2\u3092\u50ac\u4fc3\u3055\u308c\u305f\u3068\u304d\u5f7c\u306f\u3053\u3046\u8a00\u3046\u3093\u3060\u3088\u3002\u5fc3\u914d\u3059\u308b\u306a\u3001\u3082\u3046\u3067\u304d\u305f\u3002\u66f2\u306f\u2026\u3053\u3053\u306b\u3042\u308b\u300d<\/strong>\u3002<\/p>\n<p class=\"padB40\">\u5f7c\u306f\u305d\u3046\u8a00\u3046\u3068\u3001\u81ea\u5206\u306e\u982d\u3092\u6307\u5dee\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u590f\u3001TBS\u7cfb\u5217\u3067\u653e\u6620\u3055\u308c\u5927\u30d2\u30c3\u30c8\u3092\u8a18\u9332\u3057\u305f\u300c\u534a\u6ca2\u76f4\u6a39\u300d\u306b\u767b\u5834\u3057\u305f\u30bf\u30df\u30e4\u96fb\u6a5f\u793e\u9577\u30fb\u7530\u5bae\u306e\u30bb\u30ea\u30d5\u3067\u3059\u3002\u3053\u306e\u30b7\u30fc\u30f3\u3092\u3001\u5168\u56fd\u306eWEB\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306f\u3069\u306e\u3088\u3046\u306a\u5fc3\u5883\u3067\u898b\u3066\u3044\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u79c1\u306e\u5834\u5408\u3001\u76f4\u611f\u3067\u300c\u3053\u306e\u4eba\u306b\u5411\u3051\u3066KPI\u3092\u8aac\u660e\u3059\u308b\u306e\u306f\u5acc\u3060\u306a\u300d\u3068\u601d\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f\u306b\u306fKPI\u8a2d\u8a08\u304c\u91cd\u8981\u306a\u9375\u3092\u63e1\u308a\u307e\u3059\u3001\u3068\u3044\u3046\u5b9a\u756a\u30bb\u30ea\u30d5\u3092\u8a00\u304a\u3046\u3082\u306e\u306a\u3089<strong>\u300cKPI\u306a\u3069\u8a2d\u3051\u306a\u304f\u3066\u3082\u58f2\u4e0a\u306f\u9054\u6210\u3067\u304d\u308b\u3001\u305d\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u63cf\u3051\u3066\u3044\u308b\u3055\u3002\u305d\u308c\u306f\u2026\u3053\u3053\u306b\u3042\u308b\u300d<\/strong>\u3068\u8a00\u3044\u8fd4\u3055\u308c\u308b\u3060\u3051\u3060\u3068\u611f\u3058\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n<p class=\"padB40\">\u7406\u5c48\u3067\u653b\u3081\u308b\u304b\u3001\u611f\u6027\u306b\u8a34\u3048\u308b\u304b\u3001\u9762\u5f93\u8179\u80cc\u3067\u6311\u3080\u304b?\u305d\u3093\u306a\u3053\u3068\u3092\u8003\u3048\u3066\u3044\u3066\u3001\u3075\u3068\u6839\u672c\u7684\u306a\u7591\u554f\u304c\u6e67\u304d\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n<p class=\"padB40\"><strong>KPI\u3068\u306f\u4e00\u4f53\u3001\u4f55\u3067\u3057\u3087\u3046\u3002<\/strong><\/p>\n<p>\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08Key Performance Indicators\uff09\u3068\u3044\u3046\u5358\u8a9e\u3067\u3042\u308b\u3053\u3068\u306f\u77e5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3046\u3048\u3067\u3001\u9032\u6357\u5ea6\u5408\u3044\u304c\u6e2c\u308c\u308b\u76ee\u5b89\u3068\u306a\u308b\u3088\u3046\u306a\u5b9a\u91cf\u5316\u3055\u308c\u3066\u3044\u308b\u6307\u6a19\u3068\u3044\u3046\u6982\u5ff5\u3082\u77e5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070PV\u6570\u3084CV\u6570\u3001\u6ede\u5728\u6642\u9593\u306a\u3069\u306e\u6307\u6a19\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3044\u3001\u305d\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u6539\u5584\u3092\u65bd\u3059\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u77e5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306eKPI\u3068\u3044\u3046\u5358\u8a9e\u306f\u305d\u3082\u305d\u3082\u8ab0\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u80cc\u666f\u304c\u3042\u3063\u3066\u8003\u3048\u305f\u306e\u304b\u5168\u304f\u77e5\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u6982\u5ff5\u3084\u4f7f\u3044\u65b9\u304c\u672c\u5f53\u306b\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u78ba\u8a8d\u3057\u305f\u308f\u3051\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7686\u304c\u3001\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u4f7f\u3063\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3001\u79c1\u3082\u305d\u308c\u3092\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306b\u53d7\u3051\u5165\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u679c\u305f\u3057\u3066\u4e0a\u8fba\u306e\u89e3\u308a\u6613\u3044\u90e8\u5206\u3060\u3051\u3092\u3059\u304f\u3063\u3066\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p class=\"padB45\">\u305d\u3053\u3067\u3001\u672c\u5f53\u306bKPI\u306e\u4f7f\u3044\u65b9\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u306e\u672c\u8cea\u306f\u4f55\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u8abf\u3079\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<h4>\u8ab0\u304c\u300cKPI\u300d\u3092\u8003\u3048\u305f\u306e\u304b<\/h4>\n<p><strong>\u30ed\u30d0\u30fc\u30c8\u30fbS\u30fb\u30ad\u30e3\u30d7\u30e9\u30f3\u6c0f\uff08\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u6559\u6388\uff09\u3068\u3001\u30c7\u30d3\u30c3\u30c8\u30fbP\u30fb\u30ce\u30fc\u30c8\u30f3\u6c0f\uff08\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u793e\u9577\uff09\u304c1992\u5e74\u3001\u300c\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30ec\u30d3\u30e5\u30fc\u300d\u306b\u63b2\u8f09\u3057\u305f1\u3064\u306e\u8ad6\u6587\u304c\u5168\u3066\u306e\u59cb\u307e\u308a\u3067\u3057\u305f\uff08\u203b1\uff09\u3002<\/strong><\/p>\n<p>\u305d\u306e\u8ad6\u6587\u306e\u30bf\u30a4\u30c8\u30eb\u306f\u300c\u65b0\u3057\u3044\u7d4c\u55b6\u6307\u6a19\u201c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u201d\u300d\uff08The balanced scorecard\uff1a Measures that drive performance\uff09\u3002<\/p>\n<p><em>What gets measured gets done<span class=\"GINGER_SOFATWARE_correct\">.<\/span><\/em>\uff08\u4eba\u306f\u8a2d\u5b9a\u3055\u308c\u305f\u6307\u6a19\u306b\u57fa\u3065\u304d\u884c\u52d5\u3059\u308b\u3002\uff09\u3068\u3044\u3046\u8a00\u3044\u56de\u3057\u3092\u3082\u3058\u308a\u3001<em>What you measure is what you get<span class=\"GINGER_SOFATWARE_correct\">.<\/span><\/em>\uff08\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u3082\u306e\u3057\u304b\u5f97\u308b\u3053\u3068\u306f\u3067\u3044\u306a\u3044\u3002\uff09\u3068\u3044\u3046\u66f8\u304d\u51fa\u3057\u3067\u59cb\u307e\u308b\u3053\u306e\u8ad6\u6587\u3002<\/p>\n<p class=\"padB40\">\u8ca1\u52d9\u7684\u6307\u6a19\u4e2d\u5fc3\u3067\u3042\u308b\u696d\u7e3e\u7ba1\u7406\u624b\u6cd5\u306e\u6b20\u70b9\u3092\u88dc\u3046\u753b\u671f\u7684\u306a\u696d\u7e3e\u300c\u8a55\u4fa1\u300d\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u4e16\u754c\u4e2d\u3067\u53d7\u3051\u5165\u308c\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p class=\"padB40\">KPI\u306f\u3001\u3053\u306e\u300c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u306b\u304a\u3051\u308b\u3001\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4e16\u306e\u4e2d\u306b\u521d\u3081\u3066\u767b\u5834\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e21\u6c0f\u306f\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u6226\u7565\u304c\u6b86\u3069\u5931\u6557\u306b\u7d42\u308f\u308b\u306e\u306f\u3001\u5f93\u696d\u54e1\u304c\u6226\u7565\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u81ea\u5206\u305f\u3061\u306e\u696d\u52d9\u306b\u9069\u7528\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u5909\u63db\u3067\u304d\u3066\u3044\u306a\u3044\u304b\u3089\u3060\u3068\u8003\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u6226\u7565\u3092\u7406\u89e3\u3067\u304d\u306a\u3044\u307e\u307e\u696d\u52d9\u3092\u9042\u884c\u3059\u308b\u305f\u3081\u3001\u5931\u6557\u306b\u7d42\u308f\u3063\u3066\u304b\u3089\u7d4c\u55b6\u8005\u306b\u5831\u544a\u304c\u4e0a\u304c\u308b\u3053\u3068\u306b\u539f\u56e0\u304c\u3042\u308b\u3068\u8003\u3048\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4e8b\u696d\u6226\u7565\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5f93\u696d\u54e1\u306b\u3082\u8996\u899a\u7684\u306b\u89e3\u308b\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u300c\u7d75\u300d\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3092\u4e21\u6c0f\u306f\u8003\u6848\u3057\u307e\u3059\u3002<\/p>\n<p>\u8ca1\u52d9\u3001\u9867\u5ba2\u3001\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3001\u5b66\u7fd2\u3068\u6210\u9577\u3001\u3053\u308c\u30894\u3064\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u76ee\u7684\u9054\u6210\u307e\u3067\u306e\u9053\u7b4b\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u7d44\u7e54\u5168\u4f53\u306e\u6226\u7565\u3068\u5c40\u6240\u306e\u696d\u52d9\u9042\u884c\u3092\u7d10\u4ed8\u3051\u3066\u300c\u5b9f\u884c\u72b6\u6cc1\u300d\u3092\u73fe\u5834\u306b\u3044\u308b\u5f93\u696d\u54e1\u5168\u3066\u304c\u628a\u63e1\u3057\u3001\u4f55\u304b\u7570\u5e38\u304c\u8d77\u3053\u308c\u3070\u81ea\u3089\u7d4c\u55b6\u8005\u306b\u5411\u3051\u3066\u8b66\u5831\u3092\u767a\u3059\u308b\uff08\u73fe\u5834\u306b\u3044\u306a\u304c\u3089\u7d4c\u55b6\u8005\u540c\u69d8\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u4e0b\u3059\uff09\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n<p class=\"padB40\">\u3053\u308c\u304c\u300c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u306e\u6982\u8981\u3067\u3059\u3002<\/p>\n<p><strong>KPI\u306f\u3001\u3053\u306e\u300c\u5b9f\u884c\u72b6\u6cc1\u300d\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u6e2c\u5b9a\u53ef\u80fd\u306a\u8a55\u4fa1\u6307\u6a19\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8ca1\u52d9\u306e\u8996\u70b9\u3067\u306f\u58f2\u4e0a\u6210\u9577\u7387\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u53ce\u76ca\u6027\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3067\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u6e80\u8db3\u5ea6\u8abf\u67fb\u7d50\u679c\u3001\u30af\u30ec\u30fc\u30e0\u4ef6\u6570\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p class=\"padB45\">\u8a00\u3044\u63db\u3048\u308b\u306a\u3089\u3001\u3053\u308c\u30894\u3064\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u8a55\u4fa1\u6307\u6a19\u3067\u7121\u3051\u308c\u3070KPI\u3068\u306f\u547c\u3079\u307e\u305b\u3093\u3002\u3042\u304f\u307e\u3067\u3001KPI\u3068\u306f\u4f01\u696d\u6d3b\u52d5\u306e\u8a55\u4fa1\u306e\u305f\u3081\u306e\u6307\u6a19\u306a\u306e\u3067\u3059\u3002<\/p>\n<h4>\u8ab0\u304cWEB\u696d\u754c\u306b\u5e83\u3081\u305f\u306e\u304b<\/h4>\n<p>\u3067\u306f\u3001\u3053\u306eKPI\u3068\u3044\u3046\u6982\u5ff5\u3092\u3001WEB\u306e\u4e16\u754c\u306b\u6301\u3061\u8fbc\u3093\u3060\u306e\u306f\u8ab0\u304b\u3002<\/p>\n<p>\u305d\u308c\u306fWEB\u89e3\u6790\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3067\u3042\u308a\u3001<strong>\u300cWeb\u89e3\u6790Hacks\u300d\u306e\u8457\u66f8\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u30a8\u30ea\u30c3\u30af\u30fbT\u30fb\u30d4\u30fc\u30bf\u30fc\u30bd\u30f3\u6c0f<\/strong>\u3060\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u6c0f\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8ff0\u3079\u3001KPI\u3092\u7528\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3092\u5927\u3044\u306b\u63a8\u9032\u3059\u308b\u7acb\u5834\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<div class=\"translated\">\n<p>\u300c\u4f01\u696d\u304c\u6700\u521d\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u3068\u3001\u305d\u308c\u3092\u6e80\u305f\u3059\u305f\u3081\u306e\u8a2a\u554f\u8005\u306e\u884c\u52d5\u3092\u5b9a\u3081\u3066\u3057\u307e\u3048\u3070\u3001KPI\u306f\u304a\u306e\u305a\u3068\u660e\u78ba\u306b\u306a\u308b\u3002\u300c\u9069\u5207\u306a\u300dKPI\u30ec\u30dd\u30fc\u30c8\u3092\u793e\u5185\u306e\u5168\u54e1\u304c\u624b\u306b\u3057\u305f\u3068\u304d\u3001\u5168\u54e1\u304c\u540c\u3058\u571f\u4ff5\u306e\u4e0a\u306b\u7acb\u3061\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3078\u306e\u6295\u8cc7\u52b9\u679c\u3092\u5b58\u5206\u306b\u6d3b\u7528\u3067\u304d\u308b\u300d\uff08\u203b2\uff09<\/p>\n<\/div>\n<\/blockquote>\n<p>\u3044\u3061\u65e9\u304fKPI\u3068\u3044\u3046\u8a00\u8449\u3092\u7528\u3044\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u3001\u6c0f\u304c\u300c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u306b\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3001\u305d\u308c\u3092WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9818\u57df\u306b\u7f6e\u304d\u63db\u3048\u305f\u53ef\u80fd\u6027\u304c\u63a8\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u6c0f\u306e\u591a\u5927\u306a\u308b\u529f\u7e3e\u306b\u3088\u308a\u3001<strong>KPI\u3068\u3044\u3046\u5358\u8a9e\u306e\u6301\u3064\u610f\u5473\u306f\u3001\u300c\u6226\u7565\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u73fe\u5834\u30ec\u30d9\u30eb\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u308b\u6307\u6a19\uff08\u305f\u3060\u3057\u300c4\u3064\u306e\u8996\u70b9\u300d\u306b\u9650\u308b\uff09\u300d\u3068\u3044\u3046\u9650\u5b9a\u3055\u308c\u305f\u4f7f\u308f\u308c\u65b9\u304b\u3089\u3001\u767a\u5c55\u30fb\u5fdc\u7528\u3057\u3001\u300c\u76ee\u6a19\u9054\u6210\u5ea6\u5408\u3044\u3092\u56f3\u308b\u7d44\u7e54\u5185\u306e\u5171\u901a\u8a00\u8a9e\u300d<\/strong>\u3078\u3068\u89e3\u91c8\u304c\u62e1\u5927\u3057\u305f\u3068\u79c1\u306f\u8003\u3048\u307e\u3059\u3002<\/p>\n<blockquote>\n<div class=\"translated\">\n<p>\u300c\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u73fe\u5728\u5c55\u958b\u3057\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u3046\u9069\u7528\u3057\u3066\u3044\u304f\u304b\u3001\u3068\u3044\u3046\u306e\u306f\u4fa1\u5024\u3042\u308b\u6311\u6226\u3067\u3042\u308b\u3002\u3053\u3053\u306b\u3001KPI\u306e\u5b58\u5728\u610f\u7fa9\u304c\u3042\u308b\u3002KPI\u306a\u3089\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9\u3092\u899a\u3048\u308b\u5fc5\u8981\u306f\u4e00\u5207\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30b4\u30fc\u30eb\u304c\u76f4\u63a5\u793a\u3055\u308c\u3001\u7d44\u7e54\u5185\u3067\u901a\u3058\u308b\u8a00\u8449\u3067\u8868\u73fe\u3055\u308c\u308b\u300d\uff08\u203b3\uff09<\/p>\n<\/div>\n<\/blockquote>\n<p class=\"padB45\">\u3068\u6c0f\u304c\u8ff0\u3079\u3066\u3044\u308b\u901a\u308a\u30012013\u5e74\u73fe\u5728\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u306b\u304a\u3044\u3066\u306fPV\u306e\u610f\u5473\u3082\u3001CV\u306e\u610f\u5473\u3082\u3001\u5168\u4e16\u754c\u3067\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u901a\u3058\u308b\u8a00\u8449\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u30c4\u30fc\u30eb\u306b\u4e0d\u6163\u308c\u3067\u3042\u3063\u3066\u3082\u3001\u30a2\u30af\u30bb\u30b9\u3092\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u30d3\u30b8\u30cd\u30b9\u6d3b\u52d5\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u306f\u5341\u5206\u306b\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4>\u660e\u304b\u3055\u308c\u306a\u304b\u3063\u305f\u771f\u5b9f<\/h4>\n<p class=\"padB40\">1992\u5e74\u3001\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u30af\u30ec\u30a2\u30e2\u30f3\u30c8\u3002\u300c\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30ec\u30d3\u30e5\u30fc\u300d\u306b\u63b2\u8f09\u3055\u308c\u305f\u8ad6\u6587\u3092\u8aad\u3093\u3067\u3001\u6012\u308a\u306b\u9707\u3048\u308b1\u4eba\u306e\u4eba\u7269\u304c\u3044\u307e\u3057\u305f\u3002\u5f7c\u306f\u76f4\u3050\u3055\u307e\u7de8\u96c6\u9577\u3092\u901a\u3058\u3066\u30ad\u30e3\u30d7\u30e9\u30f3\u6c0f\u3068\u30ce\u30fc\u30c8\u30f3\u6c0f\u306b\u5bfe\u3057\u3066\u91c8\u660e\u3092\u6c42\u3081\u308b\u3088\u3046\u8981\u6c42\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"padB40\">\u5f7c\u306e\u540d\u306f<strong>\u30d4\u30fc\u30bf\u30fc\u30fbF\u30fb\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f<\/strong>\u3002\u300c\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30b0\u30eb\u300d\u3068\u8a55\u3055\u308c\u308b\u300120\u4e16\u7d00\u306e\u5de8\u4eba\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a71\u306f\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u306e\u6b7b\u5f8c\u306b\u3001\u5f7c\u306e\u8457\u66f8\u300c\u65ad\u7d76\u306e\u6642\u4ee3\u300d\u306e\u65e5\u672c\u7248\u7de8\u96c6\u3092\u62c5\u5f53\u3057\u305f\u85e4\u5cf6\u79c0\u8a18\u6c0f\u306b\u3088\u3063\u3066\u660e\u3089\u304b\u306b\u3055\u308c\u305f\u79d8\u8a71\u3067\u3059\uff08\u203b4\uff09\u3002<\/p>\n<p>\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u306f\u3001\u300c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u306a\u308b\u3082\u306e\u306f\u3001\u81ea\u8eab\u304c1954\u5e74\u306b\u300cThe Practice of Management\uff08\u65e5\u672c\u8a9e\u7248\uff1a\u73fe\u4ee3\u306e\u7d4c\u55b6\uff09\u300d\u306b\u304a\u3044\u3066\u66f8\u304d\u8a18\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3068\u85e4\u5cf6\u6c0f\u306b\u4f1d\u3048\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u203b5\uff09\u3002<\/p>\n<p class=\"padB40\">\u306a\u3093\u3068\u3001KPI\u306e\u672c\u5f53\u306e\u751f\u307f\u306e\u89aa\u306f\u3001\u6b74\u53f2\u3092\u7d10\u89e3\u3051\u3070\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u3060\u3068\u3044\u3046\u306e\u3067\u3059\u3002\u679c\u305f\u3057\u3066\u3001\u305d\u308c\u306f\u771f\u5b9f\u306a\u306e\u304b\u3002\u3055\u3063\u305d\u304f\u672c\u3092\u624b\u306b\u53d6\u3063\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<p>\u300c\u73fe\u4ee3\u306e\u7d4c\u55b6\u300d\u3068\u3044\u3046\u672c\u306f\u3001\u7c21\u5358\u306b\u8a00\u3063\u3066\u3057\u307e\u3048\u3070\u300c\u4e8b\u696d\u306e\u4f7f\u547d\u3092\u5b9a\u7fa9\u3057\u3001\u6226\u7565\u76ee\u6a19\u306b\u5411\u3051\u3066\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u65b9\u6cd5\u300d\u304c\u63cf\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u300c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u767a\u8868\u306e\u7d0440\u5e74\u524d\u306e\u4f5c\u54c1\u3067\u3059\u3002\u672c\u5f53\u306bKPI\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u3066\u3044\u308b\u306e\u304b\u7591\u554f\u306b\u601d\u3044\u306a\u304c\u3089\u30da\u30fc\u30b8\u3092\u6372\u308b\u3068\u3001\u523a\u6fc0\u7684\u306a\u4e00\u6587\u304c\u76ee\u306b\u7559\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n<blockquote>\n<div class=\"translated\">\n<p>\u76ee\u6a19\u8a2d\u5b9a\u306e\u96e3\u3057\u3055\u306f\u3001\u3044\u304b\u306a\u308b\u76ee\u6a19\u304c\u5fc5\u8981\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3002\u3044\u304b\u306b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u3079\u304d\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002\uff08\u7565\uff09\u4f55\u3092\u6e2c\u5b9a\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u6ce8\u610f\u3092\u6255\u3046\u3079\u304d\u3082\u306e\u304c\u898f\u5b9a\u3055\u308c\u308b\u3002\u4f55\u3092\u6e2c\u5b9a\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u76ee\u6a19\u304c\u76ee\u306b\u898b\u3048\u308b\u5177\u4f53\u7684\u306a\u3082\u306e\u306b\u306a\u308b\u3002\uff08\u73fe\u4ee3\u306e\u7d4c\u55b6P.86\uff09<\/p>\n<\/div>\n<\/blockquote>\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u304d\u306b\u3001\u3044\u3064\u3082\u60a9\u307e\u3055\u308c\u308b\u8a71\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6a19\uff08WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8a00\u3046\u300cKPI\u300d\uff09\u304c\u5fc5\u8981\u306a\u3053\u3068\u306f\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u306a\u305cPV\u6570\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u304b\u3001\u306a\u305cCV\u6570\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u304b\u306b\u3064\u3044\u3066\u7b54\u3048\u3066\u304f\u308c\u308b\u4eba\u306f\u3001\u3069\u308c\u304f\u3089\u3044\u3044\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>PV\u6570\u3067\u306f\u306a\u304f\u3001\u5e73\u5747\u6ede\u5728\u6642\u9593\u3001\u300c\u3044\u3044\u306d\uff01\u300d\u6570\u3067\u306f\u99c4\u76ee\u306a\u306e\u304b\uff1f\u3068\u805e\u3051\u3070\u3001\u300c\u3058\u3083\u3042\u3001\u305d\u308c\u3082\u30a6\u30a9\u30c3\u30c1\u3057\u307e\u3057\u3087\u3046\u300d\u3068\u7247\u4ed8\u3051\u308b\u4eba\u3082\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65bd\u7b56\u306e\u76ee\u6a19\u3092\u5143\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066KPI\u304c\u8a2d\u5b9a\u3055\u308c\u305f\u306e\u304b\u3068\u79c1\u306a\u3089\u554f\u3044\u305f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u306f\u4f55\u306b\u57fa\u3065\u304f\u3079\u304d\u3068\u7b54\u3048\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<blockquote>\n<div class=\"translated\">\n<p>\u76ee\u6a19\u306f\u3001\u4e8b\u696d\u306e\u5b58\u7d9a\u3068\u7e41\u6804\u306b\u76f4\u63a5\u304b\u3064\u91cd\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3059\u3079\u3066\u306e\u9818\u57df\u306b\u304a\u3044\u3066\u5fc5\u8981\u3067\u3042\u308b\u3002\uff08\u7565\uff09\u4e8b\u696d\u306e\u5b58\u7d9a\u3068\u7e41\u6804\u306b\u3001\u76f4\u63a5\u304b\u3064\u91cd\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3059\u3079\u3066\u306e\u9818\u57df\u306b\u304a\u3044\u3066\u3001\u76ee\u6a19\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u3079\u304d\u9818\u57df\u306f\u516b\u3064\u3042\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u751f\u7523\u6027\u3001\u8cc7\u91d1\u3068\u8cc7\u6e90\u3001\u5229\u76ca\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u80fd\u529b\u3001\u4eba\u7684\u8cc7\u6e90\u3001\u793e\u4f1a\u7684\u8cac\u4efb\u3067\u3042\u308b\u3002\uff08\u73fe\u4ee3\u306e\u7d4c\u55b6P.84\uff09<\/p>\n<\/div>\n<\/blockquote>\n<p>\u306a\u3093\u3068\u30018\u3064\u306e\u8996\u70b9\u306b\u7acb\u3064\u3079\u304d\u3060\u3068\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u306f\u63d0\u5531\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u300c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u3067\u3059\u30894\u3064\u306e\u8996\u70b9\u3067\u3057\u304b\u306a\u3044\u306e\u306b\u3001\u305d\u306e\u500d\u3067\u3042\u308b8\u3064\u5fc5\u8981\u3060\u3068\u8a00\u3046\u306e\u3067\u3059\u3002<\/p>\n<p class=\"padB40\">\u679c\u305f\u3057\u3066\u3001\u305d\u306e\u3088\u3046\u306a\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u76ee\u6a19\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306eKPI\u8a2d\u5b9a\u3068\u8a00\u3048\u3070\u3001\u300c\u58f2\u4e0a\u3068\u5229\u76ca\u306e\u307f\u300d\u304c\u5b9a\u756a\u3067\u3059\u304c\u3001\u305d\u308c\u306e\u307f\u3092\u76ee\u6a19\u3068\u3059\u308b\u3053\u3068\u3092\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u306f\u771f\u3063\u5411\u304b\u3089\u5426\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<div class=\"translated\">\n<p>\u4e8b\u696d\u306e\u76ee\u6a19\u3068\u3057\u3066\u5229\u76ca\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u306f\u3001\u4e8b\u696d\u306e\u5b58\u7d9a\u3092\u5371\u3046\u304f\u3059\u308b\u3068\u3053\u308d\u307e\u3067\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u8aa4\u3089\u305b\u308b\u3002\u4eca\u65e5\u306e\u5229\u76ca\u306e\u305f\u3081\u306b\u660e\u65e5\u3092\u72a0\u7272\u306b\u3059\u308b\u3002\u58f2\u308a\u3084\u3059\u3044\u88fd\u54c1\u306b\u529b\u3092\u5165\u308c\u3066\u3001\u660e\u65e5\u306e\u88fd\u54c1\u3092\u306a\u3044\u304c\u3057\u308d\u306b\u3059\u308b\u3002\uff08\u7565\uff09\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001\u4e8b\u696d\u4e0a\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u3068\u76ee\u6a19\u3092\u30d0\u30e9\u30f3\u30b9\u3055\u305b\u308b\u3053\u3068\u3067\u3042\u308b\u3002\uff08\u73fe\u4ee3\u306e\u7d4c\u55b6P.82\uff09<\/p>\n<\/div>\n<\/blockquote>\n<p>\u3082\u3057\u3001\u5229\u76ca\u3060\u3051\u306b\u7740\u76ee\u3059\u308b\u306a\u3089\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306e\u4eba\u6570\u3092\u6e1b\u3089\u3057\u3001\u5c11\u306a\u3044\u30ea\u30bd\u30fc\u30b9\u3092\u9177\u4f7f\u3059\u308c\u3070\u6e08\u3080\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4e8b\u696d\u306e\u76ee\u6a19\u304c\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u306e\u8a00\u3046\u3088\u3046\u306b\u300c\u5b58\u7d9a\u3068\u7e41\u6804\u300d\u306a\u3089\u3070\u3001\u305d\u308c\u3067\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u4eba\u9593\u304c\u80b2\u3064\u306e\u304b\u3001\u305d\u306e\u4f1a\u793e\u3067\u50cd\u304d\u305f\u3044\u3068\u601d\u3048\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u8003\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u5f8c\u534a\u306e3\u3064\u306f\u3001\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u81ea\u8eab\u304c\u8a8d\u3081\u3066\u3044\u308b\u3088\u3046\u306b\u5b9a\u91cf\u5316\u306e\u96e3\u3057\u3044\u76ee\u6a19\u9818\u57df\u3067\u3059\u304c\u3001\u305d\u308c\u3092\u6020\u308c\u3070\u300c\u6d3b\u529b\u306e\u306a\u3044\u51e1\u5eb8\u306a\u30b5\u30e9\u30ea\u30fc\u30de\u30f3\u6839\u6027\u300d\u3092\u6301\u3064\u7d44\u7e54\u3092\u751f\u3080\u3060\u3051\u3060\u3068\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u30898\u3064\u306e\u4e3b\u8981\u306a\u4e8b\u696d\u9818\u57df\u306e\u6226\u7565\u7684\u76ee\u6a19\u3092\u30d0\u30e9\u30f3\u30b9\u3055\u305b\u3066\u4e0d\u65ad\u306b\u6311\u6226\u3057\u3066\u3086\u304f\u3053\u3068\u3001\u3053\u308c\u3092\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u306f\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u3057\u3066\u306e\u6d3b\u52d5\u306e\u4e2d\u3067\u300e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300f\u3068\u3044\u3046\u9053\u5177\u540d\u3067\u547c\u3076\u3088\u3046\u306b\u306a\u3063\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"padB45\">\uff08\u3082\u3063\u3068\u3082\u65e5\u672c\u306b\u304a\u3051\u308b\u5206\u8eab\u3068\u8a55\u3055\u308c\u305f\u4e0a\u7530\u60c7\u751f\u6c0f\u306f\u305d\u306e\u5b58\u5728\u3092\u5426\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u5f7c\u306f\u85e4\u5cf6\u6c0f\u306e\u660e\u304b\u3057\u305f\u7d4c\u7def\u3092\u77e5\u3063\u3066\u3044\u305f\u306e\u304b\u30012006\u5e74\u7248\u300c\u73fe\u4ee3\u306e\u7d4c\u55b6\u300d\u306b\u304a\u3044\u3066\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u306f\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u304b\u3089\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u8a18\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\u751f\u307f\u306e\u89aa\u306f\u30c9\u30e9\u30c3\u30ab\u30fc\u6c0f\u3060\u304c\u3001\u80b2\u3066\u306e\u89aa\u306f\u30ad\u30e3\u30d7\u30e9\u30f3\u6c0f\u3068\u30ce\u30fc\u30c8\u30f3\u6c0f\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\u3046\uff09<\/p>\n<h4>\u76ee\u6a19\u304c\u81ea\u3089\u306e\u50cd\u304d\u3076\u308a\u3092\u898f\u5b9a\u3059\u308b<\/h4>\n<p>\u76ee\u6a19\u5b9a\u7fa9\u306e\u57fa\u6e96\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u6570\u5b57\u3092\u3042\u3052\u308b\u3079\u304d\u304b\u306b\u3064\u3044\u3066\u3082\u6700\u5f8c\u306b\u89e6\u308c\u3088\u3046\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>100\u4ef6\u306e\u8cc7\u6599\u8acb\u6c42\u304c\u5fc5\u8981\u306a\u3089\u3001\u5148\u6708\u306e\u5e73\u5747CVR\u304c2%\u3067\u3042\u308c\u3070\u3001\u30af\u30ea\u30c3\u30af\u6570\u306f\u6700\u4f4e5000\u56de\u5fc5\u8981\u3060\u3068\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e88\u7b97\u304c\u670850\u4e07\u3068\u6c7a\u307e\u3063\u3066\u3044\u308b\u306a\u3089\u3001\u5f8c\u306fCTR\u3068CPM\u306e\u30d0\u30e9\u30f3\u30b9\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u554f\u984c\u306f\u3001\u305d\u306e\u6570\u5b57\u3067\u6b63\u3057\u3044\u3053\u3068\u3092\u8ab0\u304c\u62c5\u4fdd\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30c9\u30e9\u30c3\u30ab\u30fc\u306e\u8a00\u8449\u3092\u501f\u308a\u307e\u3059\u3002<\/p>\n<blockquote>\n<div class=\"translated\">\n<p>\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u305f\u308b\u8005\u306f\u3001\u81ea\u3089\u304c\u7387\u3044\u308b\u90e8\u9580\u306e\u76ee\u6a19\u306f\u81ea\u3089\u8a2d\u5b9a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u4e0a\u53f8\u306f\u3001\u305d\u306e\u3088\u3046\u306b\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u305f\u76ee\u6a19\u3092\u627f\u8a8d\u3059\u308b\u6a29\u9650\u3092\u3082\u3064\u3002\u3060\u304c\u3001\u76ee\u6a19\u306e\u8a2d\u5b9a\u306f\u3042\u304f\u307e\u3067\u3082\u90e8\u9580\u9577\u306e\u8cac\u4efb\u3067\u3042\u308a\u3001\u3057\u304b\u3082\u6700\u3082\u91cd\u8981\u306a\u8cac\u4efb\u3067\u3042\u308b\u3002\uff08\u73fe\u4ee3\u306e\u7d4c\u55b6P.176\uff09<\/p>\n<\/div>\n<\/blockquote>\n<p>\u3061\u306a\u307f\u306b\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f<em>\u300c\u81ea\u3089\u306e\u7387\u3044\u308b\u90e8\u9580\u304c\u305d\u306e\u5c5e\u3059\u308b\u4e0a\u4f4d\u90e8\u9580\u306b\u5bfe\u3057\u3066\u306a\u3059\u3079\u304d\u8ca2\u732e\u306b\u3064\u3044\u3066\u8cac\u4efb\u3092\u6301\u3064\u8005\u300d<\/em>\u3067\u3042\u308a\u3001\u76ee\u6a19\u306b\u3064\u3044\u3066\u306f<em>\u300c\u5730\u57df\u62c5\u5f53\u306e\u55b6\u696d\u90e8\u9577\u306e\u76ee\u6a19\u306f\u3001\u5f7c\u3068\u305d\u306e\u90e8\u4e0b\u3067\u3042\u308b\u55b6\u696d\u90e8\u968a\u304c\u55b6\u696d\u90e8\u9580\u5168\u4f53\u306b\u5bfe\u3057\u3066\u306a\u3059\u3079\u304d\u8ca2\u732e\u306b\u3088\u3063\u3066\u898f\u5b9a\u3055\u308c\u308b\u300d<\/em>\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u81ea\u3089\u306e\u4ed5\u4e8b\u3092\u81ea\u3089\u3067\u5b9a\u7fa9\u3057\u3001\u76ee\u6a19\u3092\u81ea\u3089\u3067\u5b9a\u3081\u3001\u305d\u308c\u3089\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3092\u63d0\u5531\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p class=\"padB40\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u81ea\u5206\u306e\u4ed5\u4e8b\u3092\u5275\u308b\u305f\u3081\u306b\u3001\u7d44\u7e54\u306b\u6c42\u3081\u3089\u308c\u308b\u5f79\u5272\u3001\u305d\u3057\u3066\u4e8b\u696d\u306e\u3042\u3089\u3086\u308b\u9818\u57df\u306b\u3064\u3044\u3066\u60c5\u5831\u3092\u6301\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5168\u4f53\u3092\u77e5\u308b\u6642\u3001\u521d\u3081\u3066\u90e8\u5206\u3067\u306e\u76ee\u6a19\u3092\u78ba\u7acb\u3067\u304d\u307e\u3059\u3002\u4fef\u77b0\u3057\u3066\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u9650\u308a\u306f\u3001\u5358\u306a\u308b\u90e8\u5206\u6700\u9069\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"padB45\">\u3059\u306a\u308f\u3061\u3001\u305d\u306e\u6570\u5b57\u3067\u6b63\u3057\u3044\u3053\u3068\u3092\u8ab0\u304c\u62c5\u4fdd\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u554f\u3044\u3078\u306e\u89e3\u7b54\u306f\u3001\u81ea\u5206\u81ea\u8eab\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u304c\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u306e\u3060\u3068\u79c1\u306f\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>KPI\u306b\u63b2\u3052\u305f\u6570\u5024\u306b\u5230\u9054\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u3001\u88fd\u54c1\u304c\u60aa\u3044\u306e\u3067\u3082\u3001\u74b0\u5883\u304c\u60aa\u3044\u306e\u3067\u3082\u3001\u76ee\u6a19\u304c\u9ad8\u304b\u3063\u305f\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u5206\u306e\u300c\u4ed5\u4e8b\u306e\u3067\u304d\u306a\u3055\u300d\u306b\u5168\u3066\u304c\u8d77\u56e0\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p 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\/>\n\u203b2\uff1a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u300c\u9b54\u6cd5\u306e\u89e3\u6c7a\u7b56\u300d\u306f\u306a\u3044<br \/>\nhttp:\/\/web-tan.forum.impressrd.jp\/e\/2011\/04\/05\/9720<br \/>\n\u203b3\uff1aKPI\u3092\u7d44\u7e54\u3078\u7d71\u5408\u3057\u3066\u95a2\u5fc3\u3092\u3082\u3063\u3066\u3082\u3089\u3046\u65b9\u6cd5<br \/>\nhttp:\/\/web-tan.forum.impressrd.jp\/e\/2011\/06\/14\/9729<br \/>\n\u203b4\uff1a\u30c9\u30e9\u30c3\u30ab\u30fc\u300c\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u7814\u7a76\u4f1a\u300c\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u5206\u79d1\u4f1a<br \/>\nhttp:\/\/drucker-ws.org\/D_management\/H22-100727_MSC_bunkakai_report.pdf<br \/>\n\u203b5\uff1a\u300c\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u300d\u4f53\u7cfb\u5316\u306e\u8a66\u307f<br \/>\nhttp:\/\/www.kisc.meiji.ac.jp\/~pfd\/aboutdrucker\/pdf\/06_fujishima_vol2_2008.pdf<br \/>\n\u203b6\uff1a\u30b7\u30e3\u30fc\u30d7\u3084\u30d1\u30ca\u30bd\u30cb\u30c3\u30af\u3084\u30bd\u30cb\u30fc\u306e\u51cb\u843d\u3092\u3001\u5e83\u544a\u4eba\u3084\u5e83\u544a\u4f1a\u793e\u306f\u3082\u3063\u3068\u6065\u3058\u308b\u3079\u304d\u3058\u3083\u306a\u3044\u304b\u306a<br \/>\nhttp:\/\/www.satonao.com\/archives\/2013\/03\/post_3511.html<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u3010\u6587\u8cac\u3011 \u677e\u672c\u3000\u5065\u592a\u90ce \u30a2\u30c9\u30a8\u30d3\u30b9\u958b\u767a\u30e6\u30cb\u30c3\u30c8\u6240\u5c5e \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c8\u30ea\u30c3\u30af\u30b9\u7814\u7a76\u6240\u51c6\u6559\u6388\uff08\u81ea\u79f0\uff09 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\u30ed\u30d0\u30fc\u30c8\u30fbS\u30fb\u30ad\u30e3\u30d7\u30e9\u30f3\u6c0f\uff08\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u6559\u6388\uff09\u3068\u3001\u30c7\u30d3\u30c3\u30c8\u30fbP\u30fb\u30ce\u30fc\u30c8\u30f3\u6c0f\uff08\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u793e\u9577\uff09\u304c1992\u5e74\u3001\u300c\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30ec\u30d3\u30e5\u30fc\u300d\u306b\u63b2\u8f09\u3057\u305f1\u3064\u306e\u8ad6\u6587\u304c\u5168\u3066\u306e\u59cb\u307e\u308a\u3067\u3057\u305f\uff08\u203b1\uff09\u3002 \u305d\u306e\u8ad6\u6587\u306e\u30bf\u30a4\u30c8\u30eb\u306f\u300c\u65b0\u3057\u3044\u7d4c\u55b6\u6307\u6a19\u201c\u30d0\u30e9\u30f3\u30b9\u30c8\u30fb\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\u201d\u300d\uff08The balanced scorecard\uff1a Measures that drive performance\uff09\u3002 What gets measured gets done.\uff08\u4eba\u306f\u8a2d\u5b9a\u3055\u308c\u305f\u6307\u6a19\u306b\u57fa\u3065\u304d\u884c\u52d5\u3059\u308b\u3002\uff09\u3068\u3044\u3046\u8a00\u3044\u56de\u3057\u3092\u3082\u3058\u308a\u3001What you measure is what you get.\uff08\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u3082\u306e\u3057\u304b\u5f97\u308b\u3053\u3068\u306f\u3067\u3044\u306a\u3044\u3002\uff09\u3068\u3044\u3046\u66f8\u304d\u51fa\u3057\u3067\u59cb\u307e\u308b\u3053\u306e\u8ad6\u6587\u3002 \u8ca1\u52d9\u7684\u6307\u6a19\u4e2d\u5fc3\u3067\u3042\u308b\u696d\u7e3e\u7ba1\u7406\u624b\u6cd5\u306e\u6b20\u70b9\u3092\u88dc\u3046\u753b\u671f\u7684\u306a\u696d\u7e3e\u300c\u8a55\u4fa1\u300d\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u4e16\u754c\u4e2d\u3067\u53d7\u3051\u5165\u308c\u3089\u308c\u307e\u3057\u305f\u3002 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