{"id":2548,"date":"2013-02-12T07:39:25","date_gmt":"2013-02-12T07:39:25","guid":{"rendered":"https:\/\/mm-lab.jp\/?p=2548"},"modified":"2019-12-24T03:23:09","modified_gmt":"2019-12-24T03:23:09","slug":"%e3%82%a2%e3%83%89%e3%82%a8%e3%83%93%e3%82%b9%e6%a5%ad%e7%a8%ae%e5%88%a5%e7%b5%b1%e8%a8%88%e3%82%b7%e3%83%aa%e3%83%bc%e3%82%ba%e7%ac%ac%e4%ba%8c%e5%bc%be-%ef%bc%8dec%e7%b7%a8%ef%bc%8d","status":"publish","type":"post","link":"https:\/\/mm-lab.jp\/article\/816\/","title":{"rendered":"\u30a2\u30c9\u30a8\u30d3\u30b9\u696d\u7a2e\u5225\u7d71\u8a08\u30b7\u30ea\u30fc\u30ba\u7b2c\u4e8c\u5f3e \uff0dEC\u7de8\uff0d"},"content":{"rendered":"
\n
\u8a18\u4e8b\u3067\u306f\u8a73\u3057\u304f\u304a\u4f1d\u3048\u3067\u304d\u306a\u3044\u5185\u5bb9\u3092\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306b\u3066\u304a\u6e21\u3057\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u307e\u3059\u3002\u3054\u5e0c\u671b\u306e\u65b9\u306f\u3001\u30a2\u30c9\u30a8\u30d3\u30b9\u516c\u5f0f\u30b5\u30a4\u30c8\u306e\u30ce\u30a6\u30cf\u30a6\uff08\u30db\u30ef\u30a4\u30c8\u307a\u30fc\u30d1\u30fc\uff09WEB\u30d5\u30a9\u30fc\u30e0<\/strong>\u3088\u308a\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u307e\u305b\u3002<\/div>\n

WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3063\u3066\u3001\u69d8\u3005\u306a\u6570\u5024\u3092\u8a08\u6e2c\u3067\u304d\u308b\u306e\u306b\u3001\u610f\u5916\u3068\u9589\u9396\u7684\u3060\u3068\u306f\u601d\u3044\u307e\u305b\u3093\u304b\uff1f
\n\u300c\u7d50\u5c40\u30a6\u30c1\u306eCVR\u3063\u3066\u826f\u3044\u306e\uff1f\u60aa\u3044\u306e\uff1f\u300d\u306a\u3093\u3066\u3001\u308f\u304b\u3089\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3088\u306d\u3002<\/p>\n

\u305d\u3053\u3067\u3001\u7d2f\u8a085500\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u8d85\u3048\u308b\u5c0e\u5165\u5b9f\u7e3e\u3092\u3082\u3064\u300c\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30b7\u30b9\u30c6\u30e0 \u30a2\u30c9\u30a8\u30d3\u30b9\u300d\u306e\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u3001\u60a9\u3081\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u306b\u5c11\u3057\u3067\u3082\u53c2\u8003\u306b\u3057\u3066\u9802\u3051\u308b\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3092\u304a\u5c4a\u3051\u3057\u3088\u3046\u3068\u4f01\u753b\u3057\u305f\u30a2\u30c9\u30a8\u30d3\u30b9\u696d\u7a2e\u5225\u7d71\u8a08\u30b7\u30ea\u30fc\u30ba\u306e\u7b2c\u4e8c\u5f3e\u3067\u306f\u3001EC\u696d\u754c\u306b\u3064\u3044\u3066\u306e\u7d71\u8a08\u30c7\u30fc\u30bf<\/strong>\u3092\u304a\u9001\u308a\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u4f46\u3057\u3001\u3054\u5b58\u3058\u306e\u3068\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u69d8\u3005\u306a\u8981\u7d20\u304c\u7d61\u307f\u5408\u3063\u3066\u6210\u308a\u7acb\u3064\u3082\u306e\u3067\u3042\u308a\u3001\u5f53\u7136\u3001\u672c\u5206\u6790\u306e\u30c7\u30fc\u30bf\u3092\u305d\u306e\u307e\u307e\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u304c\u826f\u3044\u60aa\u3044\u3068\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u304f\u307e\u3067\u3082\u53c2\u8003\u5024\u30ec\u30d9\u30eb\u3067\u3057\u304b\u306a\u304f\u3001\u3053\u306e\u8a18\u4e8b\u3092\u304d\u3063\u304b\u3051\u306b\u300c\u30c7\u30fc\u30bf\u3063\u3066\u9762\u767d\u305d\u3046\uff01\u300d\u300c\u81ea\u5206\u9054\u3067\u3082\u6570\u5b57\u3092\u89e6\u3063\u3066\u307f\u3088\u3046\uff01\u300d\u3068\u5c11\u3057\u3067\u3082\u601d\u3063\u3066\u9802\u3051\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

\u8a08\u6e2c\u4ed5\u69d8<\/h4>\n

2012\u5e746\u6708\uff5e9\u6708\u306e\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3001\u30e1\u30c7\u30a3\u30a2\u30bf\u30a4\u30d7\u5225\u306b\u5206\u6790\u3002
\n\u4ee5\u4e0b6\u7a2e\u985e\u306b\u5206\u985e\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n\n\n\n\n\n
\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/th>\n\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u5a92\u4f53<\/td>\n<\/tr>\n
\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/th>\n\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8ASP\u5404\u793e\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/td>\n<\/tr>\n
\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/th>\n\u5e97\u8217\u4e3b\u304c\u767a\u884c\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/td>\n<\/tr>\n
\u30ce\u30f3\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/th>\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u4ee5\u5916\u306e\u30e1\u30c7\u30a3\u30a2<\/td>\n<\/tr>\n
\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/th>\n\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2<\/td>\n<\/tr>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/th>\n\u5730\u57df\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u30e1\u30c7\u30a3\u30a2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u203b\u672c\u30c7\u30fc\u30bf\u306f\u3042\u304f\u307e\u3067\u3082\u7d71\u8a08\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u5404\u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30fc\u30bf\u3092\u4fdd\u969c\u30fb\u8a55\u4fa1\u30fb\u4f4d\u7f6e\u3065\u3051\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002
\n\u203b\u672c\u30c7\u30fc\u30bf\u306e\u6d41\u5165\u30fbCV\u30fb\u9593\u63a5\u52b9\u679c\u306f\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u3066\u304a\u308a\u307e\u3059\u3002
\n\u203b\u672c\u30c7\u30fc\u30bf\u306eCV\u306f\u76f4\u63a5\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306a\u308a\u307e\u3059\u3002
\n\u203b\u672c\u30c7\u30fc\u30bf\u306fPC\u3092\u5bfe\u8c61\u3068\u3057\u3066\u304a\u308a\u307e\u3059\u3002
\n\u203b2012\u5e746\u6708\uff5e9\u6708\u306e\u30a2\u30c9\u30a8\u30d3\u30b9\u5229\u7528\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u7d71\u8a08\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n

\u5404\u793e\u3069\u3093\u306a\u30e1\u30c7\u30a3\u30a2\u3092\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/h4>\n
\n

\u4e0d\u52d5\u7523\u3068\u540c\u69d8\u3001\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u304c\u5727\u5012\u7684\u306b\u4eba\u6c17\u3067\u3059\u304c\u3001\u305d\u308c\u4ee5\u4e0b\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u985e\u306f\u305d\u3053\u307e\u3067\u5927\u304d\u304f\u5dee\u304c\u51fa\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u4e2d\u8eab\u3092\u898b\u3066\u307f\u308b\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6d3b\u7528\u306f\u76db\u3093\u306a\u306e\u3067\u3059\u304c\u3001\u8907\u5408\u901a\u8ca9\u3068\u306a\u308b\u3068\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u307f\u3067\u6210\u308a\u7acb\u3064\u3088\u3046\u306a\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u30fb\u30e2\u30fc\u30eb\u3067\u3057\u304b\u5c55\u958b\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n

\u4eca\u306f\u30c7\u30af\u30ef\u30b9\u3084Criteo\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d0\u30ca\u30fc\u3082\u51fa\u3066\u304a\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u00d7\u5546\u54c1\u60c5\u5831\u3067\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u6709\u52b9\u306b\u6d3b\u7528<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u3053\u3046\u3044\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u304c\u5e83\u304c\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5e83\u544a\u624b\u6cd5\u3082\u591a\u5c90\u306b\u5e83\u304c\u3063\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

\"\"<\/center><\/div>\n

\u8ca2\u732e\u5ea6\u5225\u306e\u5272\u5408\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b\uff1f<\/h4>\n
\"\"<\/center>\u300c\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306f\u8aad\u307e\u308c\u3066\u3044\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\uff1f\u300d\u30a4\u30de\u30a4\u30c1\u4e0d\u5b89\u3060\u3063\u305f\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3082\u3057\u3063\u304b\u308a\u3068\u9593\u63a5\u52b9\u679c\u3092\u767a\u751f\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/strong>\u5168\u3066\u306e\u30b1\u30fc\u30b9\u306b\u5f53\u3066\u306f\u307e\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u65e2\u5b58\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u4e0a\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u624b\u6bb5\u3060\u3068\u898b\u3066\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u306d\u3002
\n\u307e\u305f\u3001\u30ce\u30f3\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u5165\u91cf\u306f\u3001\u4e0d\u52d5\u7523\u306e57\uff05\u3068\u6bd4\u3079\u300133\uff05\u7a0b\u5ea6\u306b\u3068\u3069\u307e\u3063\u3066\u304a\u308a\u3001\u4e0d\u52d5\u7523\u3068\u6bd4\u3079\u308b\u3068\u5208\u308a\u53d6\u308a\u91cd\u8996\u306e\u50be\u5411\u3067\u3042\u308b\u3053\u3068\u304c\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002<\/div>\n

\u307e\u3068\u3081<\/h4>\n\n\n\n\n\n\n\n\n\n
\u5e83\u544a\u624b\u6cd5<\/th>\n\u51fa\u7a3f
\n\u78ba\u7387<\/th>\n		\u9806\u4f4d<\/th>\n\u6d41\u5165\u8ca2\u732e
\n\u6bd4\u7387<\/th>\n		\u9806\u4f4d<\/th>\nCV\u8ca2\u732e
\n\u6bd4\u7387<\/th>\n		\u9806\u4f4d<\/th>\nCVR<\/th>\n\u9806\u4f4d<\/th>\n\u9593\u63a5
\n\u8ca2\u732e\u5ea6<\/th>\n		\u9806\u4f4d<\/th>\n\u58f2\u4e0a
\n\u8ca2\u732e\u5ea6<\/th>\n		\u9806\u4f4d<\/th>\n<\/tr>\n
\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a<\/td>\n100%<\/td>\n1<\/td>\n45%<\/td>\n1<\/td>\n54%<\/td>\n1<\/td>\n4.9%<\/td>\n3<\/td>\n43%<\/td>\n1<\/td>\n51%<\/td>\n1<\/td>\n<\/tr>\n
\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<\/td>\n43%<\/td>\n3<\/td>\n17%<\/td>\n3<\/td>\n16%<\/td>\n2<\/td>\n21%<\/td>\n1<\/td>\n12%<\/td>\n3<\/td>\n16%<\/td>\n2<\/td>\n<\/tr>\n
\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/td>\n29%<\/td>\n4<\/td>\n6%<\/td>\n5<\/td>\n14%<\/td>\n3<\/td>\n7.5%<\/td>\n2<\/td>\n29%<\/td>\n2<\/td>\n15%<\/td>\n3<\/td>\n<\/tr>\n
\u30ce\u30f3\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td>\n43%<\/td>\n3<\/td>\n18%<\/td>\n2<\/td>\n8%<\/td>\n4<\/td>\n1.4%<\/td>\n6<\/td>\n7%<\/td>\n4<\/td>\n8%<\/td>\n4<\/td>\n<\/tr>\n
\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td>\n43%<\/td>\n3<\/td>\n5%<\/td>\n6<\/td>\n5%<\/td>\n5<\/td>\n2.2%<\/td>\n5<\/td>\n5%<\/td>\n5<\/td>\n6%<\/td>\n5<\/td>\n<\/tr>\n
\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td>\n57%<\/td>\n2<\/td>\n10%<\/td>\n4<\/td>\n3%<\/td>\n6<\/td>\n2.5%<\/td>\n4<\/td>\n4%<\/td>\n6<\/td>\n4%<\/td>\n6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u4e0a\u8a18\u56f3\u3092\u898b\u308b\u9650\u308a\u3001EC\u306b\u304a\u3051\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8ab2\u984c\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u7cfb\u5e83\u544a\u306e\u4f7f\u3044\u65b9<\/strong>\u306b\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

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\n
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