{"id":2597,"date":"2015-07-14T12:56:01","date_gmt":"2015-07-14T12:56:01","guid":{"rendered":"https:\/\/mm-lab.jp\/?p=2597"},"modified":"2019-12-24T02:29:06","modified_gmt":"2019-12-24T02:29:06","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%8c%87%e6%a8%99%e3%81%ae%e8%a1%a8%e7%8f%be%e3%81%af%e7%b0%a1%e5%8d%98%e3%81%aa%e6%99%82%e7%b3%bb%e5%88%97%e3%82%b0%e3%83%a9%e3%83%95","status":"publish","type":"post","link":"https:\/\/mm-lab.jp\/statistical\/other-expression-methods-for-the-digital-marketing\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u306e\u8868\u73fe\u306f\u7c21\u5358\u306a\u6642\u7cfb\u5217\u30b0\u30e9\u30d5\u3057\u304b\u306a\u3044\u306e\u304b\uff1f"},"content":{"rendered":"<div class=\"featured-image\"><\/div>\n<div class=\"entry-content 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decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3646 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/001-2.jpg\" alt=\"\" width=\"556\" height=\"351\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/001-2.jpg 556w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/001-2-300x189.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/001-2-370x234.jpg 370w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<div align=\"center\">\n<figure id=\"attachment_2612\" class=\"wp-caption aligncenter\"><figcaption class=\"wp-caption-text\">\u56f31\uff1a2013\u5e74\uff5e2014\u5e74\u65e5\u6bceCVR<\/figcaption><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u7279\u5b9a\u306e\u65e5\u306b\u3061\u3060\u3051\u7a81\u51fa\u3057\u3066CVR\u304c\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u308f\u304b\u308b\u306e\u306f\u305d\u308c\u3050\u3089\u3044\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4f8b\u3048\u3070<strong><u>\u5e83\u544a\u30af\u30ea\u30c3\u30af\u5f8c\u306eCV\u306e\u591a\u304f\u304c\u65e5\u3092\u8de8\u3044\u3067\u3044\u308b\u5834\u5408\u3001\u65e5\u5358\u4f4d\u306eCVR\u306b\u306f\u3042\u307e\u308a\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093<\/u><\/strong>\u3002\u65e5\u6bceCVR\u306e\u307f\u3067\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u306e\u306f\u5371\u967a\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u305d\u3053\u3067\u9031\u6bce\u3001\u3042\u308b\u3044\u306f\u6708\u6bce\u306eCVR\u30b0\u30e9\u30d5\u3092\u8868\u73fe\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u306a\u308b\u3068\u3001\u4eca\u5ea6\u306f\u7a81\u51fa\u3057\u3066\u591a\u3044\u65e5\u304c\u308f\u304b\u3089\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3082\u305d\u3082<strong><u>\u25cb\u6bce\u306e\u30c7\u30fc\u30bf\u3068\u306f\u96c6\u8a08\u8ef8\u306e\u4e2d\u306e\u30c7\u30fc\u30bf\u306e\u8d77\u4f0f\u3092\u7121\u304f\u3059\u305f\u3081\u306e\u624b\u6cd5<\/u><\/strong>\u3067\u3059\u3002\u9031\u6bce\u3067\u898b\u308b\u3068\u306a\u308b\u3068\u30011\u9031\u9593\u306e\u4e2d\u306e\u30c7\u30fc\u30bf\u3092\u8d77\u4f0f\u304c\u306a\u3089\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u7d50\u5c40\u3001\u65e5\u6bce\u3001\u9031\u6bce\u306e\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3092\u898b\u6bd4\u3079\u306a\u304c\u3089\u3001\u4eee\u8aac\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3082\u3057\u304b\u3057\u305f\u3089\u300c\u3053\u306e\u7a0b\u5ea6\u306e\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u3067\u306f\u3053\u3093\u306a\u3082\u3093\u3060\u300d\u3068\u601d\u308f\u308c\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u3044\u3048\u3044\u3048\u3001\u6c7a\u3057\u3066\u305d\u3093\u306a\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u306b\u306f\u69d8\u3005\u306a\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>\u5e74\u9593\u6700\u591a\u5b89\u6253\u8a18\u9332\u3092\u9054\u6210\u3057\u305f2004\u5e74\u306e\u30a4\u30c1\u30ed\u30fc\u306e\u6210\u7e3e\u304b\u3089\u8003\u3048\u308b<\/h4>\n<p>\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u77e5\u308b\u305f\u3081\u306b\u3001\u91ce\u7403\u306e\u300c\u6570\u5b57\u306e\u898b\u305b\u65b9\u300d\u3092\u53c2\u8003\u306b\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>2004\u5e74\u3001\u30a4\u30c1\u30ed\u30fc\u306fMLB\u5e74\u9593\u6700\u591a\u5b89\u6253\u8a18\u9332\u3092\u7834\u308a\u3001262\u5b89\u6253\u3068\u3044\u3046\u91d1\u5b57\u5854\u3092\u6253\u3061\u7acb\u3066\u307e\u3057\u305f\u3002\u5e74\u9593\u6210\u7e3e\u306f704\u6253\u5e2d262\u5b89\u625324\u4e8c\u5841\u62535\u4e09\u5841\u62538\u672c\u5841\u625360\u6253\u70b9\u3001\u6253\u7387.372\u3068\u3044\u3046\u6210\u7e3e\u3067\u3057\u305f\u3002<\/p>\n<p>\u5f7c\u306e\u30b7\u30fc\u30ba\u30f3\u3067\u306e\u6253\u7387\u306e\u63a8\u79fb\u3092\u8868\u73fe\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>80\u8a66\u5408\uff086\u6708\uff09\u9803\u306b\u843d\u3061\u8fbc\u307f\u59cb\u3081\u305f\u6253\u7387\u3082\u3001\u590f\u4ee5\u964d\u306b\u518d\u3073\u4e0a\u6607\u3057\u3001\u305d\u306e\u52e2\u3044\u306e\u307e\u307e\u30b7\u30fc\u30ba\u30f3\u3092\u7d42\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b7\u30fc\u30ba\u30f3\u3092\u901a\u3057\u305f\u597d\u30fb\u4e0d\u8abf\u3092\u77e5\u308b\u305f\u3081\u306b\u3001\u76f4\u8fd110\u8a66\u5408\u3067\u306e\u6253\u7387\u306e\u63a8\u79fb\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>10\u6253\u5e2d\u30672\u672c\u306e\u30d2\u30c3\u30c8\u3057\u304b\u51fa\u306a\u304b\u3063\u305f\u72b6\u614b\u304b\u3089\u3001\u590f\u4ee5\u964d\u306f10\u6253\u5e2d\u30676\u672c\u3082\u30d2\u30c3\u30c8\u3092\u6253\u3064\u307b\u3069\u306b\u8abf\u5b50\u304c\u4e0a\u5411\u3044\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u30d0\u30b1\u30e2\u30ce\u3067\u3059\u306d\u3002<\/p>\n<p>\u3068\u304f\u306b7\u670829\u65e5\u304b\u30898\u67083\u65e5\u306b\u304b\u3051\u305f5\u8a66\u5408\uff08100\u8a66\u5408\u76ee\uff5e104\u8a66\u5408\u76ee\uff09\u30672\u5ea6\u30825\u5b89\u6253\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u6642\u3001\u7c73\u56fd\u3067\u306f\u300c\u795e\u304c\u304b\u3063\u3066\u3044\u308b\u300d\u30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decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3647 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/004-1.jpg\" alt=\"\" width=\"556\" height=\"349\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/004-1.jpg 556w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/004-1-300x188.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2015\/07\/004-1-370x232.jpg 370w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<div align=\"center\">\n<figure id=\"attachment_2619\" class=\"wp-caption aligncenter\"><figcaption class=\"wp-caption-text\">\u56f34\uff1a\u901a\u7b97CVR\u63a8\u79fb\u30b0\u30e9\u30d5<\/figcaption><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u6700\u521d\u306e\u6570\u30f6\u6708\u306f\u5206\u6bcd\u304c\u5c11\u306a\u3044\u305f\u3081\u4e71\u9ad8\u4e0b\u3057\u3066\u3044\u307e\u3059\u304c\u30014\u30f6\u6708\u76ee\u4ee5\u964d\u306f1.20%\u304b\u30891.50%\u53f0\u306e\u9593\u3067\u63a8\u79fb\u3057\u3001\u6700\u7d42\u7684\u306b\u306f1.23%\u53f0\u3092\u63a8\u79fb\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>2013\u5e749\u6708\u304b\u308911\u6708\u3092\u5e95\u306b\u30012014\u5e746\u6708\u306b\u306f\u4e00\u6bb5\u4e0a\u56de\u308b\u306a\u3069\u3057\u3066\u3001\u7de9\u3084\u304b\u306a\u4e0a\u6607\u50be\u5411\u306b\u3042\u308b\u3053\u3068\u3082\u898b\u3066\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p>\u306a\u306b\u3088\u308a\u3001<strong><u>\u3053\u306e\u5e83\u544a\u65bd\u7b56\u306e\u6539\u5584\u306f\u901a\u7b97CVR\u304c1.50%\u524d\u5f8c\u3092\u4e0a\u56de\u3063\u3066\u3053\u305d\u300c\u6539\u5584\u3057\u305f\u300d\u3068\u8a00\u3048\u308b<\/u><\/strong>\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<strong><u>1\u9031\u9593\u7a0b\u5ea6\u306e\u671f\u9593\u3060\u3051CVR\u304c\u6539\u5584\u3057\u3066\u3082\u610f\u5473\u306f\u7121\u3044<\/u><\/strong>\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u65e5\u6bceCVR\u306e\u3088\u3046\u306b\u4e71\u9ad8\u4e0b\u3057\u3066\u3044\u307e\u305b\u3093\u304b\u3089\u3001<strong><u>\u305d\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u672c\u4f53\u304c\u671f\u9593\u3092\u901a\u3057\u3066\u767a\u63ee\u3057\u3066\u3044\u308b\u3067\u3042\u308d\u3046\u300c\u57fa\u790e\u4f53\u529b\u306e\u3088\u3046\u306a\u3082\u306e\u300d\u304c\u3053\u306e\u30b0\u30e9\u30d5\u304b\u3089\u89e3\u308a\u307e\u3059<\/u><\/strong>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30a4\u30c1\u30ed\u30fc\u306e\u597d\u4e0d\u8abf\u3092\u8868\u3057\u305f\u300c\u76f4\u8fd110\u8a66\u5408\u306e\u6253\u7387\u63a8\u79fb\u30b0\u30e9\u30d5\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u3067\u8a00\u3048\u3070\u79fb\u52d5\u5e73\u5747\u6cd5\u306e\u8003\u3048\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u3068\u8a00\u3063\u3066\u3082\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u56f3\u306e\u3088\u3046\u306b\u3001\u8a72\u5f53\u671f\u9593\u5185\u306e\u5e73\u5747\u5024\u3092\u7b97\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u30021\u65e5\u5358\u4f4d\u3067\u30ba\u30e9\u3057\u306a\u304c\u3089\u7b97\u51fa\u3059\u308b\u306e\u3067\u3001\u5148\u8ff0\u3057\u305f\u3088\u3046\u306a<strong><u>\u65e5\u6bce\u3067\u3042\u308c\u3070\u65e5\u3092\u8de8\u3044\u3060\u72b6\u6cc1\u306b\u5f31\u304f\u9031\u6bce\u3067\u3042\u308c\u3070\u65e5\u306e\u8d77\u4f0f\u304c\u7121\u304f\u306a\u308b\u3001\u3068\u3044\u3046\u5f31\u70b9\u3092\u898b\u4e8b\u306b\u9632\u3044\u3067\u304f\u308c\u307e\u3059<\/u><\/strong>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4eca\u56de\u306e\u5834\u5408\u30011\u9031\u9593\u306e\u9593\u3067\u30c7\u30fc\u30bf\u306e\u5468\u671f\u6027\u304c\u898b\u3089\u308c\u308b\u306e\u3067\u3001\u3053\u306e\u671f\u9593\u5185\u306e\u5e73\u5747\u5024\u3092\u7b97\u51fa\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u306e1\u9031\u9593\u5e73\u5747\u3068\u3001CV\u4ef6\u6570\u306e1\u9031\u9593\u5e73\u5747\u3067\u7b97\u51fa\u3057\u305fCVR\u306e\u63a8\u79fb\u3092\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3067\u8868\u3059\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u901a\u7b97CVR1.23%\u3092\u8ef8\u306b\u8003\u3048\u308b\u3068\u3001<strong><u>2013\u5e74\u3088\u308a2014\u5e74\u306e\u65b9\u304c\u660e\u3089\u304b\u306b\u7a81\u51fa\u6642\u3082\u5e73\u5e38\u6642\u3082\u5024\u304c\u5927\u304d\u3044<\/u><\/strong>\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30012013\u5e749\u6708\u672b\u304b\u308910\u6708\u672b\u306b\u304b\u3051\u3066\u3001\u305a\u3063\u3068CVR\u304c\u9ad8\u3044\u6642\u671f\u304c\u3042\u3063\u305f\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3059\u3002\u540c\u3058\u3088\u3046\u306b\u6bd4\u8f03\u7684\u9ad8\u3044CVR\u3092\u7dad\u6301\u3057\u3066\u3044\u305f\u6642\u671f\u304c\u3042\u308a\u307e\u3059\u304b\u3089\u3001\u305d\u3053\u3092\u8abf\u3079\u308c\u3070\u3001\u5b63\u7bc0\u8981\u56e0\u306a\u306e\u304b\u3001\u51fa\u822a\u91d1\u984d\u304c\u591a\u304b\u3063\u305f\u304b\u3089\u306a\u306e\u304b\u3001\u904b\u7528\u304c\u4e0a\u624b\u304b\u3063\u305f\u304b\u3089\u306a\u306e\u304b\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>\u30af\u30ea\u30c3\u30af\u6570\u00d7CV\u4ef6\u6570\u306e\u6563\u5e03\u56f3\u304b\u3089k\u5e73\u5747\u6cd5\u3092\u7528\u3044\u3066\u72b6\u614b\u3092\u898b\u6975\u3081\u3088\u3046<\/h4>\n<p>\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u624b\u6cd5\u4ee5\u5916\u306b\u3001\u6642\u7cfb\u5217\u30c7\u30fc\u30bf\u3092\u3088\u308a\u89e3\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u30af\u30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