{"id":2699,"date":"2016-07-12T07:10:42","date_gmt":"2016-07-12T07:10:42","guid":{"rendered":"https:\/\/mm-lab.jp\/?p=2699"},"modified":"2019-12-23T15:12:52","modified_gmt":"2019-12-23T15:12:52","slug":"%e8%a6%8b%e3%82%8c%e3%81%b0%e8%a6%8b%e3%82%8b%e3%81%bb%e3%81%a9%e5%a5%bd%e3%81%8d%e3%81%ab%e3%81%aa%e3%82%8b-%e5%8d%98%e7%b4%94%e6%8e%a5%e8%a7%a6%e5%8a%b9%e6%9e%9c%e3%81%a8%e5%ba%83%e5%91%8a","status":"publish","type":"post","link":"https:\/\/mm-lab.jp\/statistical\/zajonc\/","title":{"rendered":"\u898b\u308c\u3070\u898b\u308b\u307b\u3069\u597d\u304d\u306b\u306a\u308b!? 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\/>\n\u52a0\u7b97\u3057\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3088\u3046\u306a\u6c17\u304c\u3057\u307e\u3059\u3002<br \/>\n\u3042\u3068\u306f\u30c7\u30d3\u30e5\u30fc\u304b\u3089\u306e\u5e74\u6570\u3082\u95a2\u4fc2\u3042\u308a\u3060\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u30d1\u30ef\u30fc\u30e9\u30f3\u30ad\u30f3\u30b0\u3068\u597d\u611f\u5ea6\u3068\u306e\u76f8\u95a2\u306f\u30010.60\u3067\u3053\u3061\u3089\u306f\u5927\u3044\u306b\u76f8\u95a2\u304c\u3042\u308a\u3001<br \/>\n\u8a8d\u77e5\u30fb\u95a2\u5fc3\u306f\u597d\u611f\u5ea6\u3068\u95a2\u4fc2\u3042\u308a\u3068\u3044\u3046\u7d50\u679c\u3067\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3539 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2016\/07\/0011.jpg\" alt=\"\" width=\"646\" height=\"466\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2016\/07\/0011.jpg 646w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2016\/07\/0011-300x216.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2016\/07\/0011-347x250.jpg 347w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<h4>\u307e\u3068\u3081<\/h4>\n<p>\u30b6\u30a4\u30a2\u30f3\u30b9\u3055\u3093\u306e\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u3067\u306f\u3001<br \/>\n\u63a5\u89e6\u6642\u9593\u3088\u308a\u63a5\u89e6\u983b\u5ea6\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u304c\u3001<br \/>\n\u3053\u3053\u3067\u3044\u3046\u82b8\u80fd\u95a2\u4fc2\u306e\u597d\u611f\u5ea6\u306f\u3001\u63a5\u89e6\u983b\u5ea6\u3088\u308a\u63a5\u89e6\u6642\u9593\u304c\u95a2\u4fc2\u3057\u305d\u3046\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3082\u5fc5\u8981\u3002<\/p>\n<p>\u300c\u63a5\u89e6\u6642\u9593=\u30e1\u30c7\u30a3\u30a2\u306e\u9732\u51fa\u5ea6\u300d\u3068\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001<br \/>\n\u63a5\u89e6\u6642\u9593\u3092\u6d17\u3044\u51fa\u3059\u306e\u306f\u3001\u3057\u3093\u3069\u305d\u3046?<\/p>\n<p>\u30d1\u30ef\u30fc\u30e9\u30f3\u30ad\u30f3\u30b0(\u8a8d\u77e5\u5ea6&amp;\u95a2\u5fc3\u5ea6)\u3068\u597d\u611f\u5ea6\u306f\u76f8\u95a2\u3042\u308a\u3002<br \/>\n\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u4eca\u52e2\u3044\u304c\u3042\u308b\u4eba\u3068\u597d\u611f\u5ea6\u306e\u9ad8\u3044\u4eba\u306f\u5fc5\u305a\u3057\u3082\u6bd4\u4f8b\u306f\u3057\u306a\u3044\u3002<\/p>\n<p>\u597d\u611f\u5ea6\u3001\u30d1\u30ef\u30fc\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u9ad8\u3044\u5973\u6027\u30bf\u30ec\u30f3\u30c8\u306f\u3001<br \/>\n\u30af\u30ea\u30fc\u30f3\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u3042\u308b\u3079\u3057(\u300c\u4e0d\u502b\u300d\u300c\u4e8b\u52d9\u6240\u30c8\u30e9\u30d6\u30eb\u300d\u306f\u3054\u6cd5\u5ea6)\u3002<\/p>\n<p>\u9732\u51fa\u5ea6\u306f\u3001\u597d\u611f\u5ea6\u3060\u3051\u3067\u306f\u306a\u304f\u653f\u6cbb\u7684\u306a\u8981\u7d20(\u4e8b\u52d9\u6240\u3084\u82b8\u80fd\u754c\u306e\u30d1\u30ef\u30fc\u30d0\u30e9\u30f3\u30b9\u3068\u304b)\u3082\u7d61\u3080\u3002<br \/>\n\u3053\u306e\u5834\u5408\u3001\u9732\u51fa\u5ea6\u306f\u597d\u611f\u5ea6\u3092\u4e0a\u3052\u308b\u8981\u56e0\u3068\u306f\u306a\u3089\u306a\u3044\u5834\u5408\u3042\u308a\u3002<br \/>\n\u305d\u3057\u3066\u3001\u52e2\u3044\u7684\u306a\u3082\u306e\u3082\u653f\u6cbb\u7684\u306a\u8981\u7d20\u304c\u7d61\u3080\u306e\u3067\u306f?<\/p>\n<p>\u30b6\u30a4\u30a2\u30f3\u30b9\u3055\u3093\u306e\u7406\u8ad6\u3092\u307e\u3063\u3068\u3046\u306b\u89e3\u91c8\u3059\u308b\u3068\u9732\u51fa\u5ea6\u2192\u597d\u611f\u5ea6\u3068\u306a\u308b\u304c\u3001<br \/>\n\u5358\u7d14\u306b\u305d\u3046\u306f\u3044\u304b\u306a\u3044\u3002<br \/>\n\u82b8\u80fd\u4eba\u306e\u5834\u5408\u306f\u3001\u597d\u611f\u5ea6\u2192\u9732\u51fa\u5ea6\u3068\u3044\u3063\u305f\u5834\u5408\u3082\u591a\u3044\u3002<\/p>\n<p>\u30de\u30c4\u30b3\u30fb\u30c7\u30e9\u30c3\u30af\u30b9\u306f\u7537\u6027\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5165\u308c\u308c\u3070\u3044\u3044\u306e\u304b?<br \/>\n\u305d\u308c\u3068\u3082\u5973\u6027\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5165\u308c\u308c\u3070\u3044\u3044\u306e\u304b?<\/p>\n<p>&nbsp;<\/p>\n<h4>\u304a\u307e\u3051<\/h4>\n<p>\u597d\u611f\u5ea6\u3001\u30d1\u30ef\u30fc\u30e9\u30f3\u30ad\u30f3\u30b0\u3001CM\u5951\u7d04\u6570\u30012015\u5e74\u30c9\u30e9\u30de\u51fa\u6f14\u6570\u3092\u72ec\u7acb\u5909\u6570\u3001<br \/>\n\u671d\u30c9\u30e9+\u5927\u6cb3\u3092NHK\u3067\u305f\u3053\u3068\u3042\u308b(1) or \u306a\u3044(0)\u5909\u6570\u3092\u5f93\u5c5e\u5909\u6570\u3068\u3057\u3066\u3001<br \/>\n\u5224\u5225\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<p>\u3059\u308b\u3068\u3001\u73fe\u6bb5\u968e\u3067NHK\u5909\u6570\u304c0\u3067\u3042\u308b\u677e\u305f\u304b\u5b50\u3055\u3093\u3001\u83c5\u91ce\u7f8e\u7a42\u3055\u3093\u3001<br \/>\n\u9577\u6fa4\u307e\u3055\u307f\u3055\u3093\u304c1\u3068\u5224\u5225\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u83c5\u91ce\u7f8e\u7a42\u3055\u3093\u306f\u3001NHK\u306e\u671d\u30c9\u30e9\u306b\u6e96\u4e3b\u5f79\u7d1a\u3067\u3067\u3066\u3044\u305f\u3053\u3068\u3082\u3042\u308a\u3001<br \/>\n2016\u5e74\u5f8c\u534a\u306e\u671d\u30c9\u30e9\u306b\u3082\u51fa\u6f14\u6c7a\u5b9a\u3057\u305f\u306e\u3067\u3001<br \/>\nNHK\u3067\u305f\u3053\u3068\u3042\u308b\u5909\u6570\u306b\u52a0\u3048\u3066\u3082\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u30e1\u30c7\u30a3\u30a2\u306e\u9732\u51fa\u3092\u62fe\u3046\u306e\u306f\u3001\u307b\u3093\u3068\u3080\u305a\u304b\u3057\u3044\u2026\u3002<\/p>\n<p>\u2014<br \/>\n*1 \u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u306b\u306a\u3058\u307f\u306e\u3042\u308b\u30a2\u30e1\u30ea\u30ab\u306e\u65b9\u3005\u306b\u3068\u3063\u3066\u306f\u3001\u6f22\u5b57(\u4e2d\u56fd\u8a9e)\u306f\u672a\u77e5\u306e\u3082\u306e\u306a\u306e\u3067\u3059\u3002<br \/>\n*2 \u30d3\u30c7\u30aa\u30ea\u30b5\u30fc\u30c1\u69d8\u306e\u8a31\u8afe\u3092\u5f97\u3066\u63b2\u8f09<\/p>\n<p>\u3010\u53c2\u8003\u8cc7\u6599\u3011<br \/>\nZajonc, R. B. (1968). Journal of Personality and Social Psychology Monograph Supplement,<em>American Psychological Association<\/em>, 9(2), 1-27.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7a81\u7136\u3067\u3059\u304c\u3001\u30de\u30c4\u30b3\u30fb\u30c7\u30e9\u30c3\u30af\u30b9\u306f\u597d\u304d\u3067\u3059\u304b? \u79c1\u306f\u3001\u6700\u521d\u306f\u305f\u3060\u306e\u304a\u306d\u3048\u306e\u30b3\u30e1\u30f3\u30c6\u30fc\u30bf\u30fc\u3050\u3089\u3044\u306b\u3057\u304b\u601d\u3063\u3066\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001 \u30c6\u30ec\u30d3\u3067\u898b\u306a\u3044\u65e5\u306f\u306a\u3044\u3057\u3001\u3060\u3093\u3060\u3093\u5c0f\u5947\u9e97\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3057\u3001\u305d\u308c\u3063\u307d\u3044\u3053\u3068\u3044\u3046\u3057\u3001 \u4eca\u306f\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u597d\u304d\u304b\u3082\u3002 #\u305d\u3057\u3066\u3001\u4f55\u3068\u3044\u3064\u306e\u9593\u306b\u304b2016\u5e74\u4e0a\u534a\u671f\u306eCM\u5973\u738b(?)\u306b\u306a\u3063\u3066\u308b\u3057\u3002 \u3053\u306e\u4f55\u3068\u3082\u601d\u3063\u3066\u3044\u306a\u3044\u4eba\u304c\u597d\u304d\u306b\u8ee2\u3058\u308b\u73fe\u8c61\u3067\u3059\u304c\u3001 \u5b9f\u306f\u5fc3\u7406\u5b66\u304c\u95a2\u4fc2\u3057\u3066\u3044\u308b!? \u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 &nbsp; \u5358\u7d14\u63a5\u89e6\u52b9\u679c\u3068\u306f? \u3061\u3087\u3063\u3068\u524d\u3060\u3068\u525b\u529b\u5f69\u82bd\u3061\u3083\u3093\u3068\u304b\u3001 \u4eca\u65ec\u306e\u9ad8\u7551\u5145\u5e0c\u3061\u3083\u3093\u3068\u304b\u3082\u305d\u3046\u3060\u3068\u601d\u3046\u306e\u3067\u3059\u304c\u3001 \u30e1\u30c7\u30a3\u30a2\u306b\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u3066\u3001 \u6700\u521d\u306f\u3001\u305f\u3060\u201d\u3042\u3042\u3001\u65b0\u3057\u3044\u5b50\u3084\u306a\u201d\u3068\u304b\u3001 \u201d\u306a\u3093\u3084\u3053\u306e\u5b50\u306f\u201d\u3068\u601d\u3063\u3066\u3044\u305f\u3060\u3051\u306e\u3082\u306e\u304c \u63a5\u89e6\u56de\u6570\u304c\u591a\u304f\u306a\u308b\u307b\u3069\u3001\u300c\u597d\u304d\u306b\u306a\u308b\u300d\u3068\u3044\u3046\u72b6\u614b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002 \u3053\u306e\u52b9\u679c\u306f\u3001\u5fc3\u7406\u5b66\u3067\u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u300d\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3067\u3001 \u5e83\u544a\u3067\u3082\u3088\u304f\u3042\u308b\u73fe\u8c61\u3067\u3059\u3002 \u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u300d\u306f\u3001\u30b6\u30a4\u30a2\u30f3\u30b9\u3055\u3093\u3068\u3044\u3046\u30a2\u30e1\u30ea\u30ab\u306e\u5b66\u8005(\u751f\u307e\u308c\u306f\u30dd\u30fc\u30e9\u30f3\u30c9)\u304c \u5b9f\u9a13\u306b\u3088\u3063\u3066\u660e\u3089\u304b\u306b\u3057\u305f\u611f\u60c5\u3068\u8a8d\u77e5\u306e\u95a2\u4fc2\u6027\u3067\u3059\u3002 \u30b6\u30a4\u30a2\u30f3\u30b9\u3055\u3093\u304c\u884c\u3063\u305f\u5b9f\u9a13\u306f\u3001 \u672a\u77e5\u306e\u8a00\u8a9e(\u6f22\u5b57*1)\u3092\u5b9f\u9a13\u53c2\u52a0\u8005(\u30a2\u30e1\u30ea\u30ab\u4eba)\u306b\u898b\u305b\u3001 \u305d\u306e\u6587\u5b57\u304c\u826f\u3044\u304b\u60aa\u3044\u304b\u3092\u5224\u65ad\u3057\u3066\u3082\u3089\u3046\u3082\u306e\u3067\u3059\u3002 \u30b3\u30f3\u30c8\u30ed\u30fc\u30eb(\u7d71\u5236)\u6761\u4ef6\u306f\u6587\u5b57\u306e\u8868\u51fa\u983b\u5ea6\u3067\u3001 \u8868\u51fa\u983b\u5ea6\u3067\u611f\u60c5\u304c\u5909\u308f\u308b\u304b\u3092\u5b9f\u9a13\u3057\u3066\u3044\u307e\u3059\u3002 \u7d50\u679c\u306f\u3001\u300c\u8868\u51fa\u983b\u5ea6\u304c\u9ad8\u3044\u5358\u8a9e\u306e\u307b\u3046\u304c\u826f\u3044\u3068\u5224\u5b9a\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304b\u3063\u305f\u300d\u308f\u3051\u3067\u3059\u3002 \u3067\u306f\u3001\u5b9f\u969b\u306b\u73fe\u5b9f\u4e16\u754c\u3067\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b? 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