{"id":2736,"date":"2013-03-14T01:59:08","date_gmt":"2013-03-14T01:59:08","guid":{"rendered":"https:\/\/mm-lab.jp\/?p=2736"},"modified":"2019-12-24T03:22:07","modified_gmt":"2019-12-24T03:22:07","slug":"%e3%83%80%e3%82%a4%e3%83%ac%e3%82%af%e3%83%88%e3%83%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%83%90%e3%83%8a%e3%83%bcimp%e3%81%ae-2","status":"publish","type":"post","link":"https:\/\/mm-lab.jp\/analysis\/effects-in-direct-marketing\/","title":{"rendered":"\u30c0\u30a4\u30ec\u30af\u30c8\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d0\u30ca\u30fcimp\u306e\u5f71\u97ff\u3068\u5e83\u544a\u52b9\u679c"},"content":{"rendered":"
\u30d0\u30ca\u30fc\u306eimp\u304c\u751f\u3080\u6d88\u8cbb\u8005\u3078\u306e\u5f71\u97ff\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u4e8b\u4f8b\u3092\u7279\u5225\u5bc4\u7a3f\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u3010\u682a\u5f0f\u4f1a\u793e\u30a2\u30c9\u30a6\u30a7\u30a4\u30ba \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0Div\uff0e\u83ca\u5730\u69d8\u3088\u308a\u3011<\/div>\n
\n
\n
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\n\u203b\u5b9f\u969b\u306f\u6570\u30da\u30fc\u30b8\u306b\u53ca\u3076\u5206\u6790\u7d50\u679c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u308f\u304b\u308a\u3084\u3059\u3044\u4e00\u90e8\u5206\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u516c\u958b\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/div>\n
<\/div>\n<\/div>\n
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\n\u3054\u8208\u5473\u304a\u3042\u308a\u306e\u65b9\u306f\u3001\u662f\u975e\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/div>\n
\n

\u306f\u3058\u3081\u306b<\/h4>\n

\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u8a00\u8449\u3068\u5171\u306b\u3001\u7b2c\u4e09\u8005\u914d\u4fe1\u30a2\u30c9\u30b5\u30fc\u30d0\u304c\u9686\u76db\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u3001\u6d77\u5916\u4e8b\u4f8b\u3092\u4e2d\u5fc3\u306b\u3001\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u304c\u5df7\u306b\u6ea2\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30d0\u30ca\u30fcimp\u306e\u5f71\u97ff\u529b\u304c\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u3084\u63a5\u89e6\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u6bce\u306b\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3068\u3044\u3046\u8996\u70b9\u3067\u8a18\u8ff0\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306f\u5c11\u306a\u3044\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u3053\u3067\u306f\u63a5\u89e6\u5e83\u544a\u306b\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u3001\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u7d61\u3081\u305f\u5f62\u3067\u30d0\u30ca\u30fc\u914d\u4fe1\u306e\u5f71\u97ff\u529b\u306b\u3064\u3044\u3066\u691c\u8a3c\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u984c\u6750\u3068\u3057\u3066\u3001PC\u30d6\u30e9\u30a6\u30b6\u3067\u306e\u5973\u6027\u5411\u3051EC\u3092\u7528\u3044\u305f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4ee3\u8868\u3059\u308b\u5927\u304d\u306a\u5e02\u5834\u306b\u304a\u3051\u308b\u5404\u5e83\u544a\u3068\u30d0\u30ca\u30fcimp\u7279\u6027\u306e\u95a2\u4fc2\u3092\u660e\u78ba\u5316\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u914d\u4fe1\u65b9\u6cd5\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n

\n

\u691c\u8a3c\u65b9\u6cd5\u3068\u76ee\u7684<\/h4>\n

\u30d0\u30ca\u30fc\u914d\u4fe1\u3092\u691c\u8a3c\u3059\u308b\u306b\u5f53\u305f\u308a\u3001\u7279\u306b\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u3067\u898b\u3066\u3044\u308bDSP\uff08Demand Side Platform\uff09\u306a\u3069\u3092\u8907\u6570\u914d\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u914d\u4fe1\u306e\u91cd\u8907\u304c\u8d77\u304d\u308b\u3053\u3068\u304c\u524d\u63d0\u3068\u306a\u308a\u3001\u7279\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u91cd\u8907\u306e\u30aa\u30f3\u30d1\u30ec\u30fc\u30c9\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u3092\u5168\u3066\u88dc\u8db3\u3067\u304d\u306a\u3044\u9650\u308a\u3001\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u6210\u7acb\u3057\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u7b2c\u4e09\u8005\u914d\u4fe1\u30a2\u30c9\u30b5\u30fc\u30d0\u3092\u7528\u3044\u3066\u5168\u3066\u306e\u5e83\u544a\u3092\u88dc\u8db3\u3059\u308b\u65b9\u6cd5\u3067\u5b9f\u9a13\u3057\u307e\u3057\u305f\u3002\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5e83\u544a\u63a5\u89e6\u3068imp\u3092\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u3057\u3001\u305d\u306e\u76f8\u95a2\u6027\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n

\n

\u5404\u7a2e\u6761\u4ef6<\/h4>\n\n\n\n\n\n\n\n\n\n
\u5bfe\u8c61\u30b8\u30e3\u30f3\u30eb<\/th>\nEC\u30b5\u30a4\u30c8<\/td>\n<\/tr>\n
\u5bfe\u8c61\u5e83\u544a<\/th>\n\u5404\u7a2e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u5404\u7a2e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u5404\u7a2e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u3001\u5404\u7a2e\u7d14\u5e83\u544a<\/td>\n<\/tr>\n
\u5bfe\u8c61\u30c7\u30d0\u30a4\u30b9<\/th>\nPC<\/td>\n<\/tr>\n
\u5b9f\u9a13\u671f\u9593<\/th>\n\u7d041\u30ab\u6708<\/td>\n<\/tr>\n
\u5bfe\u8c61\u30af\u30ea\u30c3\u30af<\/th>\n\u7d0480,000<\/td>\n<\/tr>\n
\u5bfe\u8c61CV<\/th>\n\u7d044,500<\/td>\n<\/tr>\n
\u5bfe\u8c61\u30d0\u30ca\u30fcimp<\/th>\n\u7d041,700\u4e07\uff08\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\uff1a\u7d041,000\u4e07 \/ \u30ea\u30bf\u30fc\u30b2\uff1a\u7d04700\u4e07\uff09
\n\u203b\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30de\u30c3\u30c1\u306a\u3069<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

\uff08\u691c\u8a3c01\uff09\u30d0\u30ca\u30fcimp\u3068\u30e6\u30fc\u30b6\u30fc\u6d41\u5165\u306e\u76f8\u95a2\u6027\u306b\u3064\u3044\u3066<\/h4>\n

\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30d0\u30ca\u30fc\u306b\u3088\u308a\u521d\u671f\u63a5\u89e6\u3057\u305f\u5f71\u97ff\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u3001\u5168\u4f53\u306eCV\u306b\u5360\u3081\u308bimp\u306e\u307f\u306eCV\u306e\u5272\u5408\u3068\u3001\u63a8\u5b9a\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u3092\u4e0b\u56f3\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n

\n

 <\/p>\n

\u30d0\u30ca\u30fcimp\u306e\u307f\u3067CV\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u63a8\u5b9a\u56f3<\/strong><\/p>\n<\/div>\n

\u5e83\u544a\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6f0f\u308c\u3001\u3082\u3057\u304f\u306f\u3001\u4eca\u56de\u306e\u5b9f\u9a13\u4ee5\u524d\u304b\u3089\u30de\u30fc\u30af\u4ed8\u3055\u308c\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u7b49\u306f\u5272\u5408\u304c\u5c0f\u3055\u3044\u305f\u3081\u7121\u8996\u3059\u308b\u524d\u63d0\u3068\u3057\u305f\u5834\u5408\u3001\u4e0a\u56f3\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u304c\u63a8\u5bdf\u3067\u304d\u307e\u3059\u3002\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u304b\u3089\u30af\u30ea\u30c3\u30af\u306a\u3057\u3067\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u914d\u4fe1\u3078\u5207\u308a\u66ff\u308f\u308b\u5834\u5408\u306f\u81ea\u7136\u6d41\u5165\u306b\u3088\u308a\u30de\u30fc\u30af\u304c\u3064\u3044\u3066\u3044\u308b\u3068\u60f3\u5b9a\u3055\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u30d0\u30ca\u30fc\u306eimp\u3067\u4e00\u5b9a\u5272\u5408\u306e\u81ea\u7136\u6d41\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u3044\u3046\u4eee\u8aac\u304c\u6210\u7acb\u3057\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u3053\u308c\u3089\u306eCV\u3092\u542b\u3080\u3001\u30d0\u30ca\u30fcimp\u306e\u307f\u3067CV\u3078\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306fnon-retarge\u30d0\u30ca\u30fc\u304c\u521d\u671f\u63a5\u89e6\u3067CV\u3057\u305f\u5168\u4f53\u306e54.9%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30de\u30c3\u30c1\u914d\u4fe1\u7b49\u3001\u3042\u308b\u7a0b\u5ea6\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u7d5e\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3092\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306eimp\u3067\u81ea\u7136\u6d41\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u7d50\u8ad6\u3092\u5c0e\u3051\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u3089\u306e\u3053\u3068\u306f\u3001\u5404\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30fc\u30d3\u30b9\u306b\u3066PCC\uff08Post click conversion\uff09\u306e\u307f\u3092\u7740\u76ee\u3057\u3066\u3044\u308b\u3068\u3001\u5b9f\u969b\u306b\u306f\u4fc3\u3057\u305fCV\u306e45%\u3057\u304b\u53cd\u6620\u3067\u304d\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u4eee\u8aac\u3092\u5c0e\u304d\u3001\u5c11\u306a\u304f\u3068\u3082\u4f55\u3089\u304b\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u306b\u95a2\u3057\u3066\u306fPVC\uff08Post view conversion\uff09\u306f\u6709\u52b9\u3068\u3044\u3046\u7406\u5c48\u304c\u6210\u7acb\u3057\u3001\u6df1\u3081\u306e\u6f5c\u5728\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u969b\u306b\u304a\u3044\u3066\u306f\u7d50\u679c\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u3068\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u30d0\u30ca\u30fc\u914d\u4fe1\u306e\u76f8\u5f53\u306a\u5272\u5408\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u304c\u5360\u3081\u3066\u3044\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3059\u308b\u3068\u3001\u6bd4\u8f03\u7684\u9855\u5728\u5c64\u306b\u8fd1\u3044\u6f5c\u5728\u5c64\u3078\u306e\u30d3\u30e5\u30fc\u306b\u3088\u308b\u30d0\u30ca\u30fc\u306e\u4fc3\u9032\u52b9\u679c\u304c\u8a3c\u660e\u3067\u304d\u305f\u7d50\u679c\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<\/div>\n

\n

\uff08\u691c\u8a3c02\uff09FQ\u3068CV\u306e\u76f8\u95a2\u6027\uff08imp\u6bd4\u7387\uff09<\/h4>\n

\u6b21\u306b\u3001\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff08FQ\uff09\u3068CV\u306e\u76f8\u95a2\u6027\u306b\u3064\u3044\u3066\u691c\u8a3c\u3057\u307e\u3057\u305f\u3002\u7d14\u7c8b\u306aCV\u3068FQ\u306e\u76f8\u95a2\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u3001\u5076\u7136\u6027\u3092\u306a\u308b\u3079\u304f\u6392\u9664\u3059\u308b\u305f\u3081\u30011CV\u306e\u307f\u304c\u767a\u751f\u3057\u305fFQ\u306f\u96d1\u97f3\u3068\u307f\u306a\u3057\u30660\u3068\u4eee\u5b9a\u3057\u305f\u5834\u5408\u306eCV\u5272\u5408\u3092\u56f3\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u306e\u5834\u5408\u3001\u4e00\u5b9a\u306eFQ\u3092\u8d85\u3048\u305f\u6642\u70b9\u3067\u307b\u307cCV\u304c\u767a\u751f\u3057\u306a\u304f\u306a\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u306fFQ\u304c\u5897\u3048\u308c\u3070\u5897\u3048\u308b\u307b\u3069CV\u304c\u767a\u751f\u3057\u3084\u3059\u304f\u306a\u308b\u3068\u3044\u3046\u50be\u5411\u304c\u898b\u3066\u53d6\u308c\u307e\u3059\u3002<\/p>\n

\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u914d\u4fe1\u306e\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u306f\u51fa\u7a3f\u4e3b\u30b5\u30a4\u30c8\u3078\u63a5\u89e6\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u524d\u63d0\u3068\u3059\u308b\u3068\u3001\u30d0\u30ca\u30fc\u306b\u3088\u308a\u521d\u671f\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u65e9\u3044\u6bb5\u968e\u3067\u8208\u5473\u3092\u793a\u3059\uff08\u3053\u3053\u3067\u306f\u30af\u30ea\u30c3\u30af\uff09\u3053\u3068\u304c\u306a\u304b\u3063\u305f\u5834\u5408\u3001\u65e9\u3081\u306b\u898b\u5207\u308b\u3053\u3068\u304c\u5f97\u7b56\u3067\u3042\u308a\u3001\u4e00\u5ea6\u3067\u3082\u5e83\u544a\u30af\u30ea\u30c3\u30af\u306a\u3069\u3067\u30b5\u30a4\u30c8\u30d8\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3057\u3066\u306f\u3001\u7c98\u308a\u5f37\u304f\u914d\u4fe1\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u5f97\u7b56\u3067\u3042\u308b\u3068\u3044\u3046\u50be\u5411\u304c\u793a\u3055\u308c\u305f\u3068\u8a00\u3048\u307e\u3059\u3002\u5c11\u306a\u304f\u3068\u3082FQ\u306b\u304a\u3051\u308b\u50be\u5411\u306f\u660e\u78ba\u306b\u78ba\u8a8d\u3067\u304d\u3001FQ\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u304c\u30d0\u30ca\u30fc\u914d\u4fe1\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u793a\u3059\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\n
\n

\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u306e
\n1000imp\u6bce\u306eCV\u6570\u63a8\u79fb<\/strong><\/p>\n

 <\/p>\n<\/div>\n

\n

\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u306e
\n1000imp\u6bce\u306eCV\u6570\u63a8\u79fb<\/strong><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

\n
\n

\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u306e
\n1000imp\u5f53\u305f\u308a\u306eFQ\u6bce\u306eCV\u6570\u5272<\/strong><\/p>\n\n\n\n\n
\uff5eFQ10<\/th>\nFQ11\uff5e99<\/th>\nFQ100\uff5e<\/th>\n<\/tr>\n
81.14%<\/td>\n16.87%<\/td>\n1.99%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u306e
\n1000imp\u5f53\u305f\u308a\u306eFQ\u6bceCV\u6570\u5272\u5408
\n<\/strong><\/p>\n\n\n\n\n
\uff5eFQ10<\/th>\nFQ11\uff5e99<\/th>\nFQ100\uff5e<\/th>\n<\/tr>\n
60.67%<\/td>\n33.33%<\/td>\n5.99%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

\u203bFQ\uff08\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09\uff1a1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u3058\u5e83\u544a\u306b\u63a5\u89e6\u3059\u308b\u983b\u5ea6\u3002\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d0\u30ca\u30fc\u306e\u6027\u8cea\u4e0a\u3001\u975e\u5e38\u306b\u9ad8\u3044\u63a5\u89e6\u983b\u5ea6\u3067\u5e83\u544a\u3092\u914d\u4fe1\u53ef\u80fd\u3067\u3059\u304c\u3001\u300c\u4ed8\u304d\u307e\u3068\u308f\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3063\u305f\u30de\u30a4\u30ca\u30b9\u30a4\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u304b\u306d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d0\u30ca\u30fc\u306e\u9069\u5207\u306a\u63a5\u89e6\u983b\u5ea6\u306f\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u3079\u304d\u304b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n

\n

\uff08\u691c\u8a3c03\uff09FQ\u3068CTR\u306e\u76f8\u95a2\u6027<\/h4>\n

\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u914d\u4fe1\u306b\u95a2\u3057\u3066\u306f\u65e9\u3081\u306e\u898b\u5207\u308a\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3068\u3044\u3046\u7d50\u8ad6\u3092\u7591\u3046\u610f\u5473\u3067\u3001\u65b0\u305f\u306a\u89d2\u5ea6\u304b\u3089\u691c\u8a3c\u3057\u307e\u3057\u305f\u3002\u3053\u3053\u307e\u3067\u306e\u691c\u8a3c\u306f\u3001\u3042\u308b\u985e\u4f3c\u306e\u30d0\u30ca\u30fc\u7fa4\u3092\u524d\u63d0\u3068\u3057\u305f\u3082\u306e\u3067\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u3042\u308bFQ\u306b\u306a\u308a\u8208\u5473\u3092\u793a\u3055\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u30d0\u30ca\u30fc\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067CTR\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u66f4\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u307e\u3057\u305f\u3002<\/p>\n

\n

 <\/p>\n<\/div>\n

\u3042\u308b\u914d\u4fe1\u306b\u304a\u3044\u3066\u3001CTR\u304c\u6975\u7aef\u306b\u4e0b\u304c\u308bFQ15\u3092\u8d85\u3048\u305f\u6642\u70b9\u3067\u3001\u30d0\u30ca\u30fc\u7fa4\u3092\u5909\u3048\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u3068\u3053\u308d\u3001\u540c\u3058\u30d0\u30ca\u30fc\u7fa4\u3092\u6d41\u3057\u7d9a\u3051\u305f\u5834\u5408\u3068\u6bd4\u8f03\u3057\u3066CTR\u304c\u76f8\u5bfe\u7684\u306b\u76f8\u5f53\u306a\u5272\u5408\u3067\u4e0a\u6607\u3057\u307e\u3057\u305f\u3002\u30d0\u30ca\u30fc\u306e\u826f\u3057\u60aa\u3057\u3082\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u305f\u3081\u6570\u5024\u5909\u5316\u306e\u6bd4\u7387\u3092\u660e\u78ba\u306b\u793a\u3059\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u30d0\u30ca\u30fc\u3092\u898b\u98fd\u304d\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u914d\u4fe1\u30d0\u30ca\u30fc\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066CTR\u304c\u5fa9\u6d3b\u3059\u308b\u3068\u3044\u3046\u50be\u5411\u306f\u660e\u78ba\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u5f93\u3044\u307e\u3057\u3066\u3001\u30d0\u30ca\u30fc\u3092\u5909\u66f4\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u914d\u4fe1\u91cf\u306b\u3088\u308bCTR\u4e0b\u964d\u306eFQ\u4f9d\u5b58\u3092\u6975\u9650\u307e\u3067\u6e1b\u3089\u305b\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u3001\u539f\u7406\u4e0a\u306f\u53ef\u80fd\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<\/div>\n

\n

\u307e\u3068\u3081<\/h4>\n

\u30d0\u30ca\u30fcimp\u306e\u5f71\u97ff\u529b\u306f\u63a5\u89e6\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\u306b\u3088\u3063\u3066\u9855\u8457\u306b\u5909\u5316\u3059\u308b\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u4e2d\u3067\u3082\u3001\u914d\u4fe1\u5bfe\u8c61\u304c\u7d5e\u308c\u305f\u5834\u5408\u306fimp\u306e\u307f\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u3092\u4e00\u5b9a\u306e\u7bc4\u56f2\u3067\u4fc3\u9032\u53ef\u80fd\u3067\u3053\u3068\u304c\u660e\u78ba\u306b\u793a\u3055\u308c\u305f\u3053\u3068\u306f\u5927\u304d\u306a\u6210\u679c\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4eca\u56de\u306e\u7d50\u679c\u306f\u4e00\u4e8b\u4f8b\u306e\u7d50\u8ad6\u3067\u3042\u308b\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u3082\u50be\u5411\u304c\u793a\u3055\u308c\u305f\u3068\u3044\u3046\u7d50\u8ad6\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u5c64\u3068\u305d\u306e\u53cd\u5fdc\u3068\u3044\u3046\u4eee\u8aac\u304b\u3089\u5c0e\u3051\u308b\u8003\u3048\u65b9\u3068\u7d50\u8ad6\u304c\u8fd1\u3044\u7d50\u679c\u3068\u306a\u308a\u3001\u52b9\u7387\u7684\u306a\u914d\u4fe1\u65b9\u6cd5\u3001\u975e\u52b9\u7387\u306a\u914d\u4fe1\u65b9\u6cd5\u306b\u3064\u3044\u3066\u4e00\u5b9a\u306e\u65b9\u6cd5\u8ad6\u304c\u5c0e\u3051\u308b\u7d50\u679c\u3068\u306a\u3063\u305f\u3053\u3068\u306f\u4e00\u5b9a\u306e\u6210\u679c\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u7d50\u679c\u304c\u3001\u5c11\u3057\u3067\u3082\u7686\u69d8\u306e\u904b\u7528\u306e\u53c2\u8003\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<\/div>\n

\n

\uff1c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c8\u30ea\u30c3\u30af\u30b9\u7814\u7a76\u6240\u304b\u3089\u306e\u3072\u3068\u3053\u3068\uff1e<\/strong><\/p>\n

\u691c\u8a3c\u304b\u3089\u4e00\u5b9a\u306e\u4eee\u8aac\u3092\u5c0e\u304f\u7d50\u679c\u3068\u306a\u308a\u3001\u898b\u3066\u3044\u308b\u3053\u3061\u3089\u3082\u30ef\u30af\u30ef\u30af\u3059\u308b\u3088\u3046\u306a\u6709\u610f\u7fa9\u306a\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u7279\u306b\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u90e8\u5206\u306b\u3064\u3044\u3066\u306f\u5c0e\u5165\u30b5\u30fc\u30d3\u30b9\u30fb\u904b\u7528\u4f53\u5236\u306b\u3088\u3063\u3066\u3067\u304d\u308b\u3053\u3068\u3082\u9650\u3089\u308c\u3066\u304d\u307e\u3059\u306e\u3067\u3001\u3053\u3046\u3044\u3063\u305f\u691c\u8a3c\u7d50\u679c\u3092\u5143\u306b\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30dd\u30ea\u30b7\u30fc\u306e\u8a2d\u8a08\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u304c\uff08\u5730\u5473\u3067\u3059\u304c\uff09\u3068\u3066\u3082\u5927\u5207\u306a\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u4eca\u56de\u306f\u30d0\u30ca\u30fc\u306b\u7279\u5316\u3057\u305f\u5206\u6790\u306e\u305f\u3081\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u5358\u4f53\u3067\u306e\u30ec\u30dd\u30fc\u30c8\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u4ed6\u306e\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u542b\u3081\u3001\u500b\u3005\u304c\u6d88\u8cbb\u8005\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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\u984c\u6750\u3068\u3057\u3066\u3001PC\u30d6\u30e9\u30a6\u30b6\u3067\u306e\u5973\u6027\u5411\u3051EC\u3092\u7528\u3044\u305f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4ee3\u8868\u3059\u308b\u5927\u304d\u306a\u5e02\u5834\u306b\u304a\u3051\u308b\u5404\u5e83\u544a\u3068\u30d0\u30ca\u30fcimp\u7279\u6027\u306e\u95a2\u4fc2\u3092\u660e\u78ba\u5316\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u914d\u4fe1\u65b9\u6cd5\u3092\u63a2\u308a\u307e\u3059\u3002 \u691c\u8a3c\u65b9\u6cd5\u3068\u76ee\u7684 \u30d0\u30ca\u30fc\u914d\u4fe1\u3092\u691c\u8a3c\u3059\u308b\u306b\u5f53\u305f\u308a\u3001\u7279\u306b\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u3067\u898b\u3066\u3044\u308bDSP\uff08Demand Side Platform\uff09\u306a\u3069\u3092\u8907\u6570\u914d\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u914d\u4fe1\u306e\u91cd\u8907\u304c\u8d77\u304d\u308b\u3053\u3068\u304c\u524d\u63d0\u3068\u306a\u308a\u3001\u7279\u306b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u91cd\u8907\u306e\u30aa\u30f3\u30d1\u30ec\u30fc\u30c9\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u3092\u5168\u3066\u88dc\u8db3\u3067\u304d\u306a\u3044\u9650\u308a\u3001\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u6210\u7acb\u3057\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u7b2c\u4e09\u8005\u914d\u4fe1\u30a2\u30c9\u30b5\u30fc\u30d0\u3092\u7528\u3044\u3066\u5168\u3066\u306e\u5e83\u544a\u3092\u88dc\u8db3\u3059\u308b\u65b9\u6cd5\u3067\u5b9f\u9a13\u3057\u307e\u3057\u305f\u3002\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5e83\u544a\u63a5\u89e6\u3068imp\u3092\u30d5\u30e5\u30fc\u30c1\u30e3\u30fc\u3057\u3001\u305d\u306e\u76f8\u95a2\u6027\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002 \u5404\u7a2e\u6761\u4ef6 \u5bfe\u8c61\u30b8\u30e3\u30f3\u30eb EC\u30b5\u30a4\u30c8 \u5bfe\u8c61\u5e83\u544a \u5404\u7a2e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u5404\u7a2e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u5404\u7a2e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u3001\u5404\u7a2e\u7d14\u5e83\u544a \u5bfe\u8c61\u30c7\u30d0\u30a4\u30b9 PC \u5b9f\u9a13\u671f\u9593 \u7d041\u30ab\u6708 \u5bfe\u8c61\u30af\u30ea\u30c3\u30af \u7d0480,000 \u5bfe\u8c61CV \u7d044,500 \u5bfe\u8c61\u30d0\u30ca\u30fcimp \u7d041,700\u4e07\uff08\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\uff1a\u7d041,000\u4e07 \/ \u30ea\u30bf\u30fc\u30b2\uff1a\u7d04700\u4e07\uff09 \u203b\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30de\u30c3\u30c1\u306a\u3069 \uff08\u691c\u8a3c01\uff09\u30d0\u30ca\u30fcimp\u3068\u30e6\u30fc\u30b6\u30fc\u6d41\u5165\u306e\u76f8\u95a2\u6027\u306b\u3064\u3044\u3066 \u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u30d0\u30ca\u30fc\u306b\u3088\u308a\u521d\u671f\u63a5\u89e6\u3057\u305f\u5f71\u97ff\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u3001\u5168\u4f53\u306eCV\u306b\u5360\u3081\u308bimp\u306e\u307f\u306eCV\u306e\u5272\u5408\u3068\u3001\u63a8\u5b9a\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u3092\u4e0b\u56f3\u306b\u307e\u3068\u3081\u307e\u3059\u3002   \u30d0\u30ca\u30fcimp\u306e\u307f\u3067CV\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u63a8\u5b9a\u56f3 \u5e83\u544a\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6f0f\u308c\u3001\u3082\u3057\u304f\u306f\u3001\u4eca\u56de\u306e\u5b9f\u9a13\u4ee5\u524d\u304b\u3089\u30de\u30fc\u30af\u4ed8\u3055\u308c\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u7b49\u306f\u5272\u5408\u304c\u5c0f\u3055\u3044\u305f\u3081\u7121\u8996\u3059\u308b\u524d\u63d0\u3068\u3057\u305f\u5834\u5408\u3001\u4e0a\u56f3\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u304c\u63a8\u5bdf\u3067\u304d\u307e\u3059\u3002\u30ce\u30f3\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u304b\u3089\u30af\u30ea\u30c3\u30af\u306a\u3057\u3067\u30ea\u30bf\u30fc\u30b2\u30d0\u30ca\u30fc\u914d\u4fe1\u3078\u5207\u308a\u66ff\u308f\u308b\u5834\u5408\u306f\u81ea\u7136\u6d41\u5165\u306b\u3088\u308a\u30de\u30fc\u30af\u304c\u3064\u3044\u3066\u3044\u308b\u3068\u60f3\u5b9a\u3055\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u30d0\u30ca\u30fc\u306eimp\u3067\u4e00\u5b9a\u5272\u5408\u306e\u81ea\u7136\u6d41\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u3044\u3046\u4eee\u8aac\u304c\u6210\u7acb\u3057\u307e\u3059\u3002 \u307e\u305f\u3001\u3053\u308c\u3089\u306eCV\u3092\u542b\u3080\u3001\u30d0\u30ca\u30fcimp\u306e\u307f\u3067CV\u3078\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306fnon-retarge\u30d0\u30ca\u30fc\u304c\u521d\u671f\u63a5\u89e6\u3067CV\u3057\u305f\u5168\u4f53\u306e54.9%\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30de\u30c3\u30c1\u914d\u4fe1\u7b49\u3001\u3042\u308b\u7a0b\u5ea6\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u7d5e\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u3092\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u63a5\u89e6\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306eimp\u3067\u81ea\u7136\u6d41\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u7d50\u8ad6\u3092\u5c0e\u3051\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u3053\u3068\u306f\u3001\u5404\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30b5\u30fc\u30d3\u30b9\u306b\u3066PCC\uff08Post click conversion\uff09\u306e\u307f\u3092\u7740\u76ee\u3057\u3066\u3044\u308b\u3068\u3001\u5b9f\u969b\u306b\u306f\u4fc3\u3057\u305fCV\u306e45%\u3057\u304b\u53cd\u6620\u3067\u304d\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u4eee\u8aac\u3092\u5c0e\u304d\u3001\u5c11\u306a\u304f\u3068\u3082\u4f55\u3089\u304b\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u914d\u4fe1\u306b\u95a2\u3057\u3066\u306fPVC\uff08Post view 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