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decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3724 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/1.jpg\" alt=\"\" width=\"492\" height=\"120\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/1.jpg 492w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/1-300x73.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/1-370x90.jpg 370w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ed6\u306b\u3082\u3001\u30aa\u30e9\u30f3\u30c0\u306e\u8a08\u91cf\u7d4c\u6e08\u5b66\u8005\u3067\u3042\u308b\u30b3\u30a4\u30c3\u30af\u304c\u767a\u6848\u3057\u305f\u5206\u5e03\u30e9\u30b0\u3002\u3053\u308c\u306f\u3001<strong>\u904e\u53bb\u306b\u652f\u51fa\u3055\u308c\u305f\u5168\u3066\u306e\u5e83\u544a\u8cbb\u304c\u58f2\u4e0a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u3066\u3001\u305d\u306e\u5f71\u97ff\u306f\u6642\u9593\u306e\u5f71\u97ff\u3068\u3068\u3082\u306b\u5e7e\u4f55\u7d1a\u6570\u7684\u306b\u9013\u6e1b\u3057\u3066\u3044\u308b\u4eee\u5b9a\u306b\u7acb\u3064\u8a08\u7b97\u5f0f<\/strong>\u3067\u3059\u3002\uff08\u8907\u96d1\u306a\u306e\u3067\u4ed4\u7d30\u306f\u5272\u611b\u3057\u307e\u3059\uff09<\/p>\n<p>\u3053\u308c\u306a\u3093\u304b\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u5ff5\u306b\u8fd1\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3725 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/2.jpg\" alt=\"\" width=\"492\" height=\"120\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/2.jpg 492w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/2-300x73.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/2-370x90.jpg 370w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<p>\u3055\u3089\u306b\u3001<strong>\u3053\u306e\u5206\u5e03\u30e9\u30b0\u3092\u3082\u3068\u306b100\u4ef6\u4ee5\u4e0a\u306e\u5b9f\u4f8b\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u5206\u6790\u3092\u884c\u3044<\/strong>\u3001\u305d\u306e\u7d50\u679c\u3092\u300cThe Measurement of Cumulative Advertising Effects\u300d\u3068\u3044\u3046\u8ad6\u6587\u3067\u767a\u8868\u3057\u305f\u30d1\u30eb\u30c0\u306e\u30d1\u30eb\u30c0\u30fb\u30e2\u30c7\u30eb\u3002\uff08\u4e0a\u306b\u540c\u3058\u304f\u8907\u96d1\u306a\u306e\u3067\u4ed4\u7d30\u306f\u5272\u611b\u3057\u307e\u3059\uff09<\/p>\n<p>\u3053\u308c\u306f\u3001\u4e0a\u8a18\u306e\u5206\u5e03\u30e9\u30b0\u3092\u3055\u3089\u306b\u9032\u5316\u3055\u305b\u305f\u8a08\u7b97\u5f0f\u3067\u3001\u73fe\u5728\u3067\u3082\u30cd\u30c3\u30c8\u4ee5\u5916\u306e4\u30de\u30b9\u5a92\u4f53\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u3060\u305d\u3046\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3726 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/3.jpg\" alt=\"\" width=\"492\" height=\"120\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/3.jpg 492w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/3-300x73.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/3-370x90.jpg 370w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u5c0f\u96e3\u3057\u3044\u8a08\u7b97\u5f0f\u3092\u7528\u3044\u306a\u304f\u3066\u3082\u3001\u4ee5\u4e0b\u56f3\u306e\u3088\u3046\u306b\u5e83\u544a\u52b9\u679c\u3092\u7c21\u5358\u306b\u8868\u3059\u8003\u3048\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3727 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/4.jpg\" alt=\"\" width=\"516\" height=\"145\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/4.jpg 516w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/4-300x84.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/4-370x104.jpg 370w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/p>\n<p>\u30de\u30c8\u30ea\u30af\u30b9\u306e\u67a0\u306e\u4e2d\u3067\u3001\u5e83\u544a\u3092\u898b\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u4eba\u306e\u5272\u5408\u304c\u5e83\u544a\u52b9\u679c\u3092\u793a\u3059\u3053\u3068\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u672c\u9593\u5f18\u5149\u6c0f\u306e\u63d0\u5531\u3057\u305f<strong>PFA\u306a\u3069\u306e\u65b9\u5f0f\u3067\u5e83\u544a\u52b9\u679c\u304c\u6e2c\u308c\u308b<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3728 aligncenter\" src=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/5.jpg\" alt=\"\" width=\"492\" height=\"82\" srcset=\"https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/5.jpg 492w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/5-300x50.jpg 300w, https:\/\/mm-lab.jp\/wp-content\/uploads\/2014\/04\/5-370x62.jpg 370w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<p>\u3053\u3046\u3057\u305f\u5e83\u544a\u8cbb\u3068\u58f2\u4e0a\u3068\u306e\u95a2\u4fc2\u3092\u8efd\u91cf\u5316\u3057\u3066\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u3092\u691c\u8a0e\u3059\u308b\u65b9\u6cd5\u306f\u73fe\u5728\u3082\u767a\u5c55\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3053\u308c\u3089\u306e\u5168\u3066\u306f\u3001<strong>\u3042\u304f\u307e\u3067\u76f8\u95a2\u95a2\u4fc2\u306e\u4e2d\u304b\u3089\u300c\u56e0\u679c\u95a2\u4fc2\u3089\u3057\u304d\u3082\u306e\u300d\u3092\u898b\u3064\u3051\u51fa\u3059\u58ee\u5927\u306a\u30b8\u30e3\u30fc\u30cb\u30fc<\/strong>\u3067\u3042\u308a\u3001\u300c\u672c\u5f53\u306b\u5e83\u544a\u52b9\u679c\u304c\u3042\u3063\u305f\u3068\u8a00\u3048\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u8ad6\u4e89\u306f\u5e38\u306b\u4ed8\u304d\u7e8f\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3044\u308f\u3086\u308b<strong>\u932f\u8aa4\u76f8\u95a2<\/strong>\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u6307\u6458\u3067\u3059\u3002\uff08\u53c2\u7167\uff1a\u4eca\u3055\u3089\u4eba\u306b\u805e\u3051\u306a\u3044\u300c\u76f8\u95a2\u95a2\u4fc2\u300d\u3068\u300c\u56e0\u679c\u95a2\u4fc2\u300d\u306e\u9055\u3044\uff09\u3002<\/p>\n<p>\u4eca\u306e\u3088\u3046\u306b\u30d6\u30e9\u30a6\u30b6\u306bCookie\u3092\u4ed8\u4e0e\u3057\u3066\u3001\u3069\u306e\u5e83\u544a\u7d4c\u7531\u3067\u4f55\u304c\u8cb7\u308f\u308c\u305f\u304b\u306a\u3069\u6e2c\u308a\u3088\u3046\u306e\u7121\u3044\u6642\u4ee3\u3067\u3059\u3002\u307e\u3057\u3066\u3084\u300c\u5e83\u544a\u5358\u4f4d\u3067\u306e\u58f2\u4e0a\u300d\u306e\u8a08\u6e2c\u306a\u3069\u3001\u6e2c\u308a\u3088\u3046\u306e\u306a\u3044\u6642\u4ee3\u3067\u3057\u305f\u3002\uff08\u30e9\u30d7\u30e9\u30b9\u306e\u60aa\u9b54\u3067\u3082\u306a\u3044\u9650\u308a\uff09<\/p>\n<p>\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u8cbb\u5168\u4f53\u304b\u3089\u4fef\u77b0\u3057\u3066\u58f2\u308a\u4e0a\u3052\u5168\u4f53\u3068\u306e\u7e4b\u304c\u308a\u3092\u898b\u51fa\u3059\u3053\u3068\u3002\u305d\u3057\u3066\u3001<strong>\u305d\u306e\u76f8\u95a2\u95a2\u4fc2\u304c\u898b\u51fa\u305b\u3066\u3082\u3001\u300c\u672c\u5f53\u306b\u5e83\u544a\u3092\u898b\u305f\u304b\u3089\u306a\u306e\u304b\uff1f\u300d\u3092\u8a3c\u660e\u3059\u308b\u306b\u306f\u81f3\u3089\u306a\u304b\u3063\u305f\u306f\u305a<\/strong>\u3067\u3059\u3002\u3082\u306f\u3084\u3001\u795e\u5b66\u8ad6\u4e89\u306e\u57df\u3067\u3057\u305f\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u6642\u4ee3\u306b\u306a\u3063\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u3046\u3057\u305f\u5168\u91cf\u3092\u7528\u3044\u305f\u6e2c\u5b9a\u624b\u6cd5\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u5358\u4f4d\u3067\u300c\u52b9\u679c\uff1d\u58f2\u4e0a\u300d\u3092\u56f3\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u6570\u5b66\u8005\u3067\u3042\u308b\u30b3\u30a4\u30c3\u30af\u306f\u3001\u69d8\u3005\u306a\u30e2\u30c7\u30eb\u3092\u8003\u3048\u3066\u4f55\u3068\u304b\u5b9f\u614b\u306b\u8fd1\u4ed8\u3051\u3088\u3046\u3068\u52aa\u529b\u3057\u3066\u3044\u305f\u305d\u3046\u3067\u3059\u304b\u3089\u3001\u4eca\u306e\u6642\u4ee3\u306b\u8607\u308c\u3070\u3001\u76ee\u3092\u5265\u3044\u3066\u9a5a\u304b\u308c\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>3. 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2\u3064\u306eKPI\u304c\u771f\u3063\u5148\u306b\u601d\u3044\u6d6e\u304b\u3073\u307e\u3059\u30021\u3064\u306f\u300c\u58f2\u4e0a\u300d\u3067\u3042\u308a\u3001\u3082\u30461\u3064\u306f\u300c\u614b\u5ea6\u5909\u5bb9\u300d\u3067\u3059\u3002 \u4f55\u308c\u3082\u3001WEB\u4e0a\u3067\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u4eee\u8aac\u3092\u524d\u63d0\u306b\u8a08\u6e2c\u53ef\u80fd\u3067\u3042\u308a\u3001\u4f8b\u3048\u3070ADEBiS\u3067\u306f1\u3064\u76ee\u306f\u76f4\u63a5\u52b9\u679c\u6e2c\u5b9a\u3092\u30012\u3064\u76ee\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5c5e\u6027\u60c5\u5831\u3092\u7528\u3044\u308c\u3070\u5b9a\u91cf\u7684\u306b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3068\u3053\u308d\u3067\u3001\u3053\u306e\u8fd4\u7b54\u304c\u6e80\u70b9\u306e\u89e3\u7b54\u3068\u8a00\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002 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